MEASURING THE IMPACT ON FOOT TRAFFIC FROM SPRINT’S LATEST CAMPAIGN
Sprint’s December 2014 promotion to win market share from Verizon and AT&T promises to “Cut Your Bill in Half.” To take advantage of the offer, consumers simply bring in a copy of their latest mobile phone bill to any Sprint store. Did the massive marketing effort pay off in terms of driving additional customers into the store?
Among the study's key findings
- During the first week Sprint saw a dramatic increase in visits compared to the competition
- Sprint saw a bump in market share during the first 3 weeks of the campaign