With billions of dollars spent to reach viewers and influence their behavior, knowing what people watch is as important as understanding what consumers do when the episode isn’t airing. Ratings to Retail – Fall TV 2013 analyzes device, network and show-level insights into how Americans’ TV viewing habits correlate to offline store visitation.

This report layers in Placed Questions, a feature within Placed Insights, which combines mobile survey questions with the direct measurement of consumers’ location activities. Ratings to Retail – Fall TV 2013 is based on a subset of 10,489 U.S. smartphone survey respondents. These panelists were surveyed in August 2013 to provide detailed insight into consumers’ TV viewing habits and shopping behaviors.

Among the Study’s Key Findings

  • Among respondents, 43% watch TV programming on their smartphone, topping computer (38%) and tablet (26%) viewing.
  • Viewers planning to watch Marvel’s Agents of S.H.I.E.L.D., the most anticipated show of Fall, showed strong skews toward visiting Movie Theaters, Toy Stores, and Arcades & Amusement Parks.
  • Among the major networks, NBC viewers were most likely to visit each of the four wireless providers’ stores – AT&T, Verizon, Sprint, and T-Mobile.
  • Placed found that viewers of all major TV networks were more likely to visit Movie Theaters than an average consumer with FOX leading the networks.

Report Content

  • Device Insights
  • Network Insights
  • TV Series Insights
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