Pokemon Go's Reach Felt at Red Robin, Hot Topic, and Clash of Clans
"Pokemon Go and Placed are both connecting the digital and physical worlds through directly measured location data," said David Shim, Founder and CEO of Placed. "While Pokemon uses this data to enrich game play, Placed uses this data to deliver best in class analytics and attribution to our clients." Utilizing Placed's double opt-in audience, representing 1 in 100 adults in the US, Placed is able to directly measure device data include location and apps installed.
Study's key findings include:
- Pokemon Go and the Retailers and Restaurants their Users Visit.
- Pokemon Go's Relationship with Other Apps