REAL-WORLD LOCATION MEASUREMENT REQUIRES HIGH-FREQUENCY, PERSISTENT LOCATION MEASUREMENT
When you evaluate something, do you want a little glimpse, or the complete picture? Placed and its Partners side with the complete picture to deliver accurate and actionable analytics.
Placed delivers against the complete picture with an audience that represents nearly 1 in 450 adults in the US, who have double opted in to provide us with high-frequency, persistent location measurements on average every 90 seconds. Alternative solutions in market offer you the temptation of a much larger sample of users — sourced from exchange based ad requests — but gives you just a tiny glimpse of real world behavior.
Three Questions to Ask of Location Providers
- How many high-quality locations per day per device does the provider see, from how many total devices?
- What criteria determine a store visit?
- How many store visits don’t generate bid requests with high-quality location data?