Metrics: Year Over Year and Week Over Week Change, Visits, Overlap, Hourly Visit Share

With over 55.9% of holiday shoppers planning to make purchases on Black Friday and 79.2% of consumers planning to shop offline this holiday season, brick and mortar store visits continue to play a critical role for both consumers and retailers. Placed directly measured store visitation for 1 in 300 adults in the US on Black Friday 2015, resulting in real-time macroeconomic analytics on the start of the holiday shopping season.