Quantifying Retail Store Traffic With Placed
Placed Measures Surge in Black Friday Store Traffic for American Eagle, Well in Advance of Positive Earnings Announcement
Today, 9 out of every 10 retail dollars are spent offline, yet retailers lack a single source of metrics to evaluate store traffic trends for their brand and particularly their competitors. This offline shopping data is especially essential during the holiday shopping season, which is the busiest and most financially critical period of time for most retailers. As the kickoff to the holiday shopping season, Black Friday is an early indicator of retailer success for the entire season.
Using Placed data, retailers were able to quantify offline store traffic for Black Friday to evaluate their success in driving customers into stores compared to competitors.
Download the PDF to learn how retailers can use location analytics to quantify store traffic.