Placed Measures 43% Lift in Restaurant Visits for National Fast Food Advertiser
Traditional metrics, such as click-through rates, don’t provide insight into in-store activity – leaving a major gap in understanding campaign performance for brick-and-mortar brands.
A national fast food advertiser used Placed Attribution to close the loop and quantify the offline impact of their mobile campaign on store visits.
Among the Key Campaign Results
- 352,773 visits to restaurant after ad exposure (14 day conversion window)
- 42.6% lift in restaurant visits compared to non-exposed group