Placed Measures 43% Lift in Restaurant Visits for National Fast Food Advertiser

Traditional metrics, such as click-through rates, don’t provide insight into in-store activity – leaving a major gap in understanding campaign performance for brick-and-mortar brands.

A national fast food advertiser used Placed Attribution to close the loop and quantify the offline impact of their mobile campaign on store visits.

Among the Key Campaign Results

  • 352,773 visits to restaurant after ad exposure (14 day conversion window)
  • 42.6% lift in restaurant visits compared to non-exposed group
Download the PDF to get the full campaign results and learn more about Placed Attribution.