Placed Measures 34% Lift In Department Store Visits Attributable to Desktop Advertising
As the media landscape fragments and consumers move seamlessly across devices, marketers are continually challenged to determine the role each channel plays in the consumer path to purchase. Placed, in partnership with Dstillery, was able to map the effect of delivering targeted desktop impressions to driving store visits.
Among the Key Campaign Results
- 5.32% of Consumers Exposed to the Desktop Ad Visited the Store (14 Day Conversion Window)
- 15,679 Incremental Store Visits Attributable to the Campaign (33.54% Lift)