White Papers
ADVERTISING EVOLUTION
How mobile devices have powered a change in digital ad strategy for QSR & Fast Casual
DRIVING MILLENNIAL SHOPPERS INTO CAR DEALERSHIPS
The Millennials and Car Ownership Debate
DETERMINING CONSUMER INTENT FOR AUTOMOTIVE DEALERSHIP VISITS
Not All Dealership Visits Have Equal Value
LOCATION ACCURACY - THE NEXT VIEWABILITY CHALLENGE
Accuracy of ad exchange-derived locations
POKEMON GO'S IMPACT ON STORE VISITS AND APPS
Most and Least Popular Businesses, App Overlap
THE STATE OF COUPONS AND THE ROLE OF MOBILE
Mobile's impact on the way offers are consumed and redeemed
BLACK FRIDAY STORE VISIT SCORECARD
Foot traffic metrics for Black Friday 2015
TV AD SPEND TO STORE VISIT ON BLACK FRIDAY WEEKEND
Relationship Between TV Ad Spend and Lift in Store Visits
STATE OF HOLIDAY SHOPPING 2015
How Consumers Plan to Holiday Shop in 2015
LOCATION ACCURACY
Ad Exchange Locations Not Accurate Enough to Measure Store Visits
IMPACT OF SPRINT'S LATEST PROMOTION
Did Sprint's "Cut your bill in half" marketing increase store foot traffic?
THE IMPACT OF DIGITAL CIRCULARS ON RETAIL SHOPPING BEHAVIOR
Understanding the impact of ad circulars on purchasing decisions among mobile users.
SHOWROOMING AT THE DEALERSHIP
Understanding the role that smartphones play on the auto dealership lot
MOMS IN THE GROCERY AISLE
Factors that Impact the Grocery Shopping Behaviors of Mothers
TV AD SPEND AND STORE VISITS
Walmart Leads the Competition in Key Cost Per Visitor Share Metric On Black Friday
DINING OUT IN AMERICA
Part 2: The Impact of New Menu Items, Value and Nutrition
DINING OUT IN AMERICA
Part 1: The Quick Service Restaurant Landscape
AISLE TO AMAZON
How Amazon is Impacting Brick-and-Mortar Retailers
MEASURING OFFLINE CONSUMER BEHAVIOR
Understanding the Foundation of Location Measurement and Analytics
Case Studies
STX ENTERTAINMENT SEES 2.31X RETURN ON AD SPEND FROM DIGITAL ADVERTISING AS MEASURED BY PLACED ATTRIBUTION
Theatrical Ticket Sales for 'Bad Moms' Mapped Back to Advertising in an Industry First
BMW AND CADREON CONNECT AD EXPOSURE TO DEALER LOT VISITS WITH PLACED ATTRIBUTION
Placed Measures 26.5% Increase in Visits to BMW Dealerships
CONNECTING DESKTOP ADS TO STORE VISITS
Placed Sees 5% of Consumers Exposed to Ad Visited Retailer
QUANTIFYING THE OFFLINE IMPACT OF MOBILE ADS
Placed Measures 43% Lift in Restaurant Visits for National Fast Food Advertiser
QUANTIFYING RETAIL STORE TRAFFIC WITH PLACED
Placed Measures Surge in Black Friday Store Traffic for American Eagle, Well in Advance of Positive Earnings Announcement
GAINING ACTIONABLE INSIGHTS FROM LOCATION DATA
A CPG Company Uses Placed Data to Develop Marketing Strategy