White Papers

Location Accuracy – The Next Viewability Challenge

Accuracy of ad exchange-derived locations

Pokemon Go's Impact on Store Visits and Apps

Most and Least Popular Businesses, App Overlap

Mobile's impact on the way offers are consumed and redeemed

Mobile's impact on the way offers are consumed and redeemed

Foot traffic metrics for Black Friday 2015

Foot traffic metrics for Black Friday 2015

TV Ad Spend to Store Visit on Black Friday Weekend

Relationship Between TV Ad Spend and Lift in Store Visits

State of Holiday Shopping 2015

How Consumers Plan to Holiday Shop in 2015

Location Accuracy

Ad Exchange Locations Not Accurate Enough to Measure Store Visits

Sprint Cut Your Bill in Half

Did Sprint's "Cut your bill in half" marketing increase store foot traffic?

Circulars Impacting Retale

Understanding the impact of ad circulars on purchasing decisions among mobile users.

Smartphone shopping impacting auto dealers.

Understanding the role that smartphones play on the auto dealership lot

CPG Grocery

Factors that Impact the Grocery Shopping Behaviors of Mothers

TV Ad Spend Visitors

Walmart Leads the Competition in Key Cost Per Visitor Share Metric On Black Friday

Fast Food Landscape Part 2

Part 2: The Impact of New Menu Items, Value and Nutrition

Fast Food Landscape

Part 1: The Quick Service Restaurant Landscape

Amazon Impacting Retailers

How Amazon is Impacting Brick-and-Mortar Retailers

Measuring Consumer Behavior

Understanding the Foundation of Location Measurement and Analytics


Case Studies

Placed STX Case Study

Theatrical Ticket Sales for 'Bad Moms' Mapped Back to Advertising in an Industry First

BMW Case Study

Placed Measures 26.5% Increase in Visits to BMW Dealerships

Desktop Ads Store Visits

Placed Sees 5% of Consumers Exposed to Ad Visited Retailer

Retail Store Traffic

Placed Measures 43% Lift in Restaurant Visits for National Fast Food Advertiser

Retail Store Traffic

Placed Measures Surge in Black Friday Store Traffic for American Eagle, Well in Advance of Positive Earnings Announcement

CPG Marketing

A CPG Company Uses Placed Data to Develop Marketing Strategy