Gain New Insight into Consumer Behavior:
Hone in on your most important segments to learn about their offline behavior and preferences based on time of day, day of week, demographics and geographical market.
Understand where your customers shop and eat, revealing opportunities for partnerships and cross promotions.
Distribute surveys to the entire panel to analyze behavior for key audience segments. Or, send surveys post-visit as a faster, less costly alternative to traditional shopper intercept studies.
Optimize Marketing Efforts:
Measure the impact of advertising with post-visit surveys. Determine whether shoppers recall seeing your ads, and which marketing channels influenced their visit or purchase decision.
Digital and Physical Connection
Quantify the rate at which online shoppers visit brick-and-mortar locations and compare against competitors. Understand the relationship between offline and online behavior.
Path to Purchase
Gain insight into the other places that shoppers visit before and after they visit your store, as well as the distance they are willing to travel to go to your brick and mortar locations.
Obtain Competitive and Market Intelligence:
Identify which competitors' stores shoppers are visiting and gather deeper insights with post-visit surveys. Get results by audience segment to hone in on opportunities to better address customer needs.
Share of Traffic
Quantify share of traffic among your competitive set to understand the success of efforts to drive shoppers back to your stores instead of competitors.
Analyze rankings in near real-time across verticals and audience segments. Quickly identify shifts so you can take action without waiting on expensive studies, earnings announcements, or analyst reports.