Last Updated: September 5, 2017
We (Placed Inc.) provide services to help advertisers understand and reach audiences that may be interested in their products. We do this by offering apps, software development kits, and other services that collect location and other information from individuals. We use this information - often combined with other information from third-party data providers - to measure the performance of advertisements and help our customers deliver more relevant advertisements.
We collect information you provide directly to us. For example, we collect information when you create an account, request a download link for one of our mobile apps, download and use any of our mobile apps, request a white paper, participate in a contest or promotion, fill out a form or survey, communicate with us via third-party social media services, request customer support, or otherwise communicate with us. The types of information we may collect include your name, email address, home address, phone number, social media usernames, survey responses, demographic information and any other information you choose to provide.
When you access or use our services, we automatically collect information about you, including:
We may also obtain information from other sources and combine that with information we collect through our services. For example, we may receive information from:
We use the information we collect for various purposes, including to:
We share location and demographic information, TV viewing data, purchase data, and device and advertising identifiers, with our customers to provide insight into consumer behaviors and preferences and to enable them to tailor market research, attribution modeling, and future ad campaigns based on such data. We may also share this information as follows:
We may also share aggregated or de-identified information.
For our mobile apps, you may update or correct information you have provided to us by going into the settings screen within the app. If you wish to deactivate your account, please delete the mobile app, but note that we will retain your information as required by law and for business purposes.
Because the purpose of the Placed mobile apps is to collect location information and other information about you in return for points or other benefits, we require the collection of location information from you in order to earn those benefits. If you initially consented to our collection of location information through our mobile apps or a mobile app that integrates our Services, you can subsequently stop the collection of this information at any time by following the standard uninstall process to remove all of those mobile apps from your device. You can also stop the collection of certain precise location information by changing the preferences on your mobile device. Please note, however, that if you withdraw consent to our collection of location information, you will no longer be able to earn points or other benefits through the Placed mobile apps.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Optionally, you may choose to specifically reject Placed cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services or the websites and apps that integrate our Services.
You may opt out of receiving promotional communications from Placed by following the instructions in those messages. If you opt out, please note that we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
We may send push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings within our mobile apps or your device settings or by uninstalling our apps from your device.
You can opt out of our web-based behavioral targeted advertising by clicking this link.
Please note that while opting out limits Placed's collection of information to serve you interest-based ads on the web, it does not prevent you from receiving ads from Placed or third parties, and we may still collect data in browsers or apps for non-interest based advertising purposes such as analytics and reporting, operations, and frequency capping.
Your mobile operating system may let you opt-out from having your device identifier (Ad ID or Identifier for Advertising) collected or used for interest-based advertising on mobile devices. You should refer to the instructions provided by your mobile device's manufacturer; this information is typically available under the "settings" function of your mobile device.
No matter where you live or where you happen to use our services, your information may be shared with our current and future parents, affiliates, subsidiaries and other companies under common control and ownership. This means that we may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live.