Placed Announces Closing of $3.4m Series A, and Placed for Developers

March 15, 2012 - Placed, Inc., , formerly known as Sewichi, announces the closing of a $3.4m Series A round of funding, and details on its solution for location analytics, Placed for Developers.

The $3.4m Series A for Placed was led by Madrona Venture Group, along with participation from Shane Atchison, CEO of Possible Worldwide, a WPP Digital Company, and Founder David Shim. Matt McIlwain, Managing Director at Madrona has joined the Board of Directors as part of Madrona’s investment.

"Placed is at the intersection of two major trends – location information powered by smart devices and big data analytics. Under David Shim’s leadership, Placed already has a world- class team and a strong position in Location Analytics. And, David’s track record at Quantcast, Farecast, and aQuantive uniquely position him and Placed to leverage Location Analytics on behalf of their customers," said Matt McIlwain.

In addition to the funding announcement, Placed for the first time is providing details on their first offering, Placed for Developers.

"For the past twelve months the team at Placed has been heads down in building a scalable solution for app developers to better understand location with a service called Placed for Developers. To date Placed for Developers has processed 851 million raw locations and today we are excited to take the first step in opening up Placed for Developers by accepting requests for access from App Developers," said David Shim, Founder and CEO of Placed.

"Placed for Developers complements the existing ecosystem of mobile analytics by not focusing on what is occurring in the app, but rather what is occurring outside of the app, in the real world."

App Developers can request access to Placed for Developers at

"In previewing Placed for Developers the value proposition is clear, if you use location in your mobile app, you need to use Placed," said Shane Atchison. "The insights garnered from Placed for Developers stands out as something that is novel and new to Location Analytics."

Placed is also announcing the addition of Andrea Eatherly as Director of Marketing and Operations. Prior to joining Placed, Andrea was the Director of Client Services at Quantcast, where she built out and managed the client services group. Additionally, Nick Gerner has been promoted to Director of Engineering with the focus of managing a growing engineering organization and the scalability of Placed for Developers.

About Madrona Venture Group

Madrona has been investing in early-stage technology companies since 1995 and invests predominately in seed and Series A rounds of Pacific Northwest based companies across the information technology spectrum including consumer Internet, commercial software and services, digital media and advertising, networking and infrastructure, and wireless. Madrona currently manages over $650 million and was an early investor in companies such as, Isilon Systems,, Apptio, World Wide Packets and Redfin. To learn more, visit

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

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