Placed Enables Partners to Expand Beyond the Geo-Fence with the Launch of Placed Targeting

Early Adopters See Double-Digit Gains in CTR, Conversion Rate, and Targetable Inventory

SEATTLE, WA, September 17, 2013 - Placed, the leader in location, today announced the launch of Placed Targeting, the solution that enables advertisers to step outside of the geo-fence to reach the right audience wherever they might be in the physical world. Utilizing 20 billion continuously measured locations to date and the industry’s first place-based lookalike model, Placed Targeting provides improved campaign performance for advertisers and expanding targetable inventory for publishers and mobile ad networks.

"Proximity is just one tactic when it comes to mobile advertising," said David Shim, Founder and CEO at Placed. "Placed Targeting brings lookalike modeling to location-based advertising, proactively reaching audiences throughout the real world versus waiting on proximity."

How it Works: Placed Targeting and Geo-Fencing Compared

Standard geo-fencing targets consumers who are in proximity of a store location, which limits campaign reach. By understanding the connection between locations through Placed Insights, Placed Targeting is able to go beyond a single point in time to help marketers reach the right audience at the right place to impact consumer behavior.

With the world’s largest opt-in location panel, Placed measures 1,000 locations per panelist per day, providing an unmatched ability to connect people, places, and locations. This enables advertisers to look beyond a single latitude and longitude when making an ad targeting decision. Placed Targeting uses location, not individuals, to target mobile advertisements. Placed does not target ads against its panelists.

Placed Targeting: Audience Visualizations

Placed visualized real world consumer affinities for several retailers in New York and Chicago. These visualizations of the retailer specific lookalike models underscore the unique location profiles for each retailer’s audience, as well as the opportunity to reach a broader audience through location based advertising.

Campaign Performance

Placed Targeting is actively enabled across mobile ad campaigns for some of the nation’s largest retailers, brands, and restaurants. These campaigns consistently saw performance and inventory gains when compared to standard geo-fencing:

  • + 26% CTR (Campaign - Entertainment)
  • + 23% Conversion Rate (Campaign - Quick Service Restaurant)
  • + 25% Targetable Inventory (Campaign - Retail)

Get Started with Placed Targeting and Placed Attribution

Simply request Placed Targeting and Placed Attribution on your next mobile campaign. To learn more about these solutions and our growing list of partners, contact or visit

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

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