Placed Selected as Preferred Attribution and Location Analytics Solution by Leading Media Agencies
IPG Mediabrands, Essence, Crossmedia, Southwest Media Group, DigitasLBi, and Horizon Choose Placed To Adopt Single Currency to Measure Impact of Digital Advertising on In-Store Visits
SEATTLE, WA, February 11, 2015 - Placed Inc., the leader in location-driven insights and ad intelligence, today announced that its Placed Attribution product has been chosen as the preferred digital to in-store measurement solution by the leading media agencies in the US, including DigitasLBi, Horizon, Essence, Southwest Media Group, Crossmedia, and IPG Mediabrands.
Placed Attribution is the market share leader in measuring the impact of digital advertising on in-store visits. With 9 out of 10 conversions associated with digital advertising occurring offline, Placed Attribution closes the attribution loop, setting the industry standard for attribution and advertising.
As a part of this partnership, agencies and their employees will have unrestricted access to Placed Insights, the ratings service that quantifies the physical world by mapping the relationship between people and places. By making location analytics freely available to thousands of employees at these agencies, Placed is able to influence billions in ad spend through creation of a single currency for location that works across publisher, network, agency, and brand.
"By selecting Placed as the preferred in-store attribution solution across digital platforms, agencies are highlighting their commitment to accountability in media, a clear win for their clients," said David Shim, Founder and CEO of Placed. "Placed Attribution is the industry standard to measure digital to in-store, available across the largest footprint of publishers, networks, and technology providers. As the single currency for connecting store visits to advertising, Placed Attribution gives agencies and advertisers the tools to easily and confidently measure attribution and location."
"Placed is a leader in digital attribution and the preferred in-store attribution solution across Horizon," said Sarah Bachman, VP of Mobile Strategy at Horizon Media. "A single currency for attribution across a campaign, not only benefits our clients, but all agencies and brands, and we're excited to be amongst the first of what we expect to be many agencies following suit."
"Placed Attribution is the best in class measurement solution for store visits and in-store engagements," said Jeremy Sigel, Director of Mobile, North America at Essence. "In vetting third party location measurement solutions for our clients, Placed ranked highest in accuracy, scale and consumer privacy. With more than 20 million visits validated by consumers, Placed is our preferred solution to close the loop between mobile ad impressions and in-store visits."
"DigitasLBi's obsession with understanding and discovering new consumer insights and behavior patterns, lead us to selecting Placed as the preferred location insights and in-store attribution partner," said Brett Leary, VP/Group Director of Mobile at DigitasLBi. "With Placed now accessible to all DigitasLBi employees, we're able to better link consumer behaviors between the physical and digital world."
"As a strategic media planning and buying organization, Placed has been a welcomed addition to our digital media insights practice and particularly valuable for our programmatic media team," said Eric Schaefer, Chief of Digital Strategy at Southwest Media Group. "Placed's independent measurement, attribution, and targeting using location intelligence provides insight into offline consumer behaviors and trends. Beyond using Placed Targeting models, access to Placed Insights enables our teams to incorporate location analytics as a key element in our strategic media planning across mobile, digital, and even out of home for our clients."
"Placed makes the physical world as measureable as the digital," said Lee Beale, Director at Crossmedia. "The ability to directly measure a store visit, attribute it to media, and intersect that with surveys to garner attitudinal insights provides an immediate benefit to our clients' that is only available through Placed."
"This is an important milestone for the IPG-Placed relationship since announcing IPG's investment in Placed this past September. Over the last several months, our clients and teams have benefited from Placed's products and services and we look forward to continued success with Placed as it continues to grow and expand its offerings," said Mitch Weinstein, SVP, Ad Operations, MAGNA GLOBAL, the media investment unit of Interpublic Group.
Placed continues to establish itself as the standard for location attribution with more than 35 partners supporting Placed Attribution and Placed Targeting. Named partners include Adelphic, Collective, Conversant, Dstillery, InMobi, Millennial Media, Opera Mediaworks, PayPal, Pandora, Qualia, Retale, Rocket Fuel, SessionM, Thinknear, The Weather Channel, and xAd.
View the full partner list at https://www.placed.com/partners
World's Largest Opt-In Location Panel
Placed is also significantly expanding its panel. In December of 2014, Placed crossed 500,000 active opt-in panelists representing 1 in 500 Americans above the age of 13. Placed is the proactive leader in location and privacy, with an explicit double opt-in and value exchange with all panelists. This opt-in has enabled Placed to measure over 100 billion locations and validate more than 20 million visits to date.
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.