Placed Issued Two Patents on Location Measurement and Validation, Crosses 300 Million 1st Party Locations a Day
GumGum, PadSquad, Pinger, RadiumOne, Tremor Video, Samba TV, Viant, and 4INFO Partner with Placed to Measure the Impact of Ads to In-Store Foot Traffic
SEATTLE, WA, June 24, 2015 - Placed Inc., the leader in connecting ads to store visits, announces the issuance of two patents to identify and validate store visits. In addition, eight new partners have selected Placed Attribution as their solution to measure the impact of ad exposure on driving consumers in store. GumGum, PadSquad, Pinger, RadiumOne, Samba TV, Tremor Video, Viant, and 4INFO join the 80+ partners that utilize Placed Attribution today when measuring the impact of advertising on offline store visits.
"Placed's approach to location and attribution were built around a foundation of accuracy," said David Shim, Founder and CEO of Placed. "The issuance of these patents highlights Placed's focus on delivering to advertisers an accurate and actionable currency to measure the offline impact of advertising. With over 20 million validated store visits to date, Placed is the only solution in market that connects data science to real world store visitation."
"Placed is the preferred mobile attribution solution across Initiative as they are able to check the box on accuracy, scale, and consumer privacy," said Joe Masucci, Chief Analytics Officer at Initiative. "As mobility fast becomes the dominant aperture, accessing a proprietary first party data set that measures over 300 million locations on a daily basis with a patented approach to validation creates an actionable currency for our investment teams."
Patents issued include, Inference pipeline system and method, and System and method for data collection to validate location data.
Placed Attribution continues to extend its lead as the standard measurement solution for mapping ad exposure to store visit with the addition of industry leaders GumGum, PadSquad, Pinger, RadiumOne, Samba TV, Tremor Video, Viant, and 4INFO as partners.
"As the majority of digital ad conversion continues to occur offline, understanding the impact of digital campaigns on retail activity has never been more critical," said Ariane Gut, Head of Insights and Analytics at Tremor Video. "Our partnership with Placed provides our clients with a solution to accurately measure the effectiveness of their cross-screen digital buys to prove the impact of premium video advertising on offline location-based activities."
"Placed Attribution enables GumGum to connect in-image and in-screen advertising to store visit, delivering an accurate and complete view on the impact of digital advertising on store visits," said Ben Plomion, SVP Marketing at GumGum.
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.