Placed Launches Frequent Flyer, Airline Miles for Location Data

Consumers Exchange Location Data for Airline Miles with Launch of Frequent Flyer App

SEATTLE, WA, August 19, 2016 - Placed, Inc., the leader in location driven insights and ad to store attribution, announces the launch of Frequent Flyer, the first app of its kind that allows consumers to exchange their location data for airline miles. Available on Android and iOS, Frequent Flyer is a free app that enables users to opt-in to location measurement in exchange for airline miles.

Frequent Flyer joins Give2Charity and Panel App as apps developed and released by Placed to enable consumers to transparently share their location data for the purposes of research and analytics. With each application requiring a double opt-in and providing a clear value exchange, Placed is the proactive leader in protecting people's privacy.

"Airline miles and location go hand in hand," said David Shim, Founder and CEO of Placed. "Frequent Flyer gives consumers the ability to choose who has access to their data, and provides them with a clear value exchange in airline miles."

After a user installs Frequent Flyer, the app measures location data in the background as the person moves throughout the physical world. On occasion consumers will receive surveys based on the places they've visited, and with each response accruing more airline miles. With the launch of Frequent Flyer, users can earn up to 100 airline miles a month.

"Placed designed Frequent Flyer with the consumer in mind," said Nick Gerner, VP of Product. "Once the app is installed it works in the background to enable consumers to accrue airline miles with little to no effort. This app benefits all types of travelers, from the road warrior who are constantly optimizing to maximize miles to the occasional traveler who wants to make sure there is enough activity so that their miles don't expire."

Placed's owned and operated apps represent nearly 10MM+ installs to date, where consumers have chosen to share their location data with Placed. On a daily basis, Placed's audience generates over 2 billion first party location data points, representing one of the largest proprietary location databases in the world.

"Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits," said Shim. "Placed's approach is one that is focused on privacy first both for consumers and our partners, which benefits everyone in the short and long term."


About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

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