Placed Crosses 200MM Directly Measured Consumer Locations on a Daily Basis
New Partners Opera Mediaworks and Conversant, Adds Tim Barnes as Chief Product Officer
SEATTLE, WA, July 9, 2014 - Placed Inc., the leader in location insights and mobile ad intelligence, announced a key milestone in location measurement, crossing 200MM daily locations sourced from the world's largest opt-in panel. Since the start of 2014, Placed has seen daily locations increase by 60%.
"Placed now measures nearly one in every thousand people in the US above the age of 13, all through a first party opt-in," said David Shim, Founder and CEO of Placed. "By connecting the digital and physical world at scale, Placed is able to provide its clients and partners an unprecedented and actionable view into the offline behaviors of consumers."
Placed Attribution, the independent and unbiased solution to connect mobile advertising to real world store visit, continues to accelerate its adoption in-market with the addition of Opera Mediaworks and Conversant as partners. These partners join recent additions Pandora, The Weather Channel, Millennial, InMobi, and Rocket Fuel.
"Placed is the solution advertisers need to measure the effectiveness of mobile advertising in driving real world store visits," said Orr Orenstein, Head of Innovation at Opera Mediaworks. "By partnering with Placed, Opera Mediaworks is able to deliver against what clients demand, an independent offline attribution solution for mobile advertising."
Complete list of partners: https://www.placed.com/partners
Key Executive Addition
Tim Barnes joins the executive team at Placed as the Chief Product Officer. Most recently, Barnes was the Founder and President, Fabric Worldwide – North America, a data management startup acquired by WPP in late 2013. Additionally, Barnes has held roles as VP, Product and Operations with Vivaki and Global VP, Business Intelligence with Razorfish.
"The ability to quantify consumer's offline behavior with digital touch points will systematically transform the way media is measured, and I believe Placed is the platform to deliver on this vision," said Tim Barnes, Chief Product Officer at Placed. "Placed is already the standard currency for location-based measurement, and I am excited about the opportunity to take that standard to the next level."
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.