Placed Crosses 150+ Partners, Adds Google and aQuantive Execs

Crosses 150+ Partners, Clear Market Share Leader in Ad to In-Store Attribution

SEATTLE, WA, March 9, 2016 - Placed, Inc., Placed, Inc., the leader in ad to store attribution, announced the expansion of its executive team with the addition of Aaron Johnston as SVP of Sales, and Jim Watson as SVP of Strategy and Operations.

Johnston joins Placed from Google, where he most recently held the role of Head of Agency Sales and Account Management within the company's DoubleClick division. As SVP of Sales at Placed, Johnston will be responsible for revenue growth as well as building out and leading the sales organization.

"Significant effort has been spent solving for online commerce activities, yet 90% of sales are still transacted offline. What Placed brings to market fills an absolute need in terms of tangible measurement and attribution of ad to in-store for both agencies and advertisers," said Aaron Johnston, SVP of Sales at Placed. "I was impressed by the team and technology at Placed, and am thrilled to join the company during this phase of growth."

Watson joins Placed from, where he most recently held the role of COO and Co-Founder. Prior to, Watson led SPARQ to an acquisition by Yahoo! as COO, and held executive roles at Microsoft and aQuantive / Razorfish. As SVP, Strategy and Operations, Watson will be responsible for charting a path for Placed to rapidly scale its business.

"Placed is clear and away the the best-in-class advertising to in-store attribution solution on the market. I'm very excited to be joining such a fantastic team and helping them scale," said Jim Watson, SVP of Strategy and Operations at Placed. "I'm looking forward to working with our customers and partners to truly understand the impact of their advertising efforts on commerce in the physical world."

In addition, Placed has two major announcements tied to reach:

  • Audience: Placed double opt-in audience exceeds over 1.6MM active users generating over 18 billion first party locations in the month of February 2016.
  • Partners: Placed announces crossing a major milestone of 150+ partners across publishers, networks, demand side platforms, out-of-home media, and agencies.

"With over 150 partners across mobile, desktop, and out-of-home advertising, Placed Attribution is the market share leader in measuring ad exposure to store visit," said David Shim, Founder and CEO of Placed. "By delivering a best in class solution built on accuracy, and independent of any conflict of interest tied to media, Placed is the common currency used by the media buyers and sellers to close the loop between ad and in-store."

Selected New Partners (view the full list at

  • Publisher:
    DailyMail, Digital Trends, Flipboard, IGN, Resignation Media, SheKnows, SoundHound, WeatherBug, Wikia
  • Network:
    Aki, Alphonso, Bazaarvoice, Bidtellect, CPXi, eBay, impreMedia, Kargo, Magnetic, MobileFuse, Nativo, Placecast, Purch, Q1Media, RGM, Rhythm New Media, Sabio Mobile, Twelvefold, Valassis, Vibrant, VideoAmp, Winstar Interactive, Yieldmo, Yume, Zeta Interactive
  • Demand Side Platform:
    AdReady, OwnerIQ, Rubicon Project, TubeMogul, Turn, Videology
  • Out-Of-Home (OOH):
  • Agency:
    Swirl, Varick

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

Media Contact:

(206) 395-8308