Voters and Visits: Placed Names Most Popular Businesses for Trump and Clinton Supporters
Whole Foods, Stop and Shop, and Dunkin Donuts Favorites of Clinton Supporters; Cracker Barrel, Waffle House, and Publix Favorites of Trump Supporters
SEATTLE, WA, June 15, 2016 - Hillary Clinton supporters were most likely to visit Citi, ShopRite, TD Bank, and White Castle, while Donald Trump supporters leaned toward Sheetz, Kangaroo Express, Hardee's, and Food Lion. Across the Top 10 businesses, Placed measured no overlap, highlighting the stark differences between each candidate's voters.
Placed, Inc., the leader in location-driven insights and ad-to-store attribution, measured the offline behaviors of nearly 2 million double opt-in users to connect voting patterns to store visits. To map store visits to votes, Placed determined if its audience lived in a county that voted Republican or Democrat, and assigned that party's primary winner to the users. Once assigned a candidate, Placed directly measured the business associated with the voter to identify businesses they were more or less likely to visit (compared to the US population).
"This contrast in visitation highlights that the differences between each candidate's supporters go beyond demographics or geography," said David Shim, Founder and CEO of Placed. "Candidates can focus fundraising and election day get out the vote efforts nearby these business."
Swing Voters, Swing Businesses
Similar to swing states, Placed has identified swing businesses, where Clinton and Trump supporters are evenly split. "The voters that visit these businesses are the ones who could determine who ultimately wins the election in November," said Shim. "Using this information, candidates can increase ad spend nearby these businesses through billboards, location based mobile ads, and offline events."
Bernie Sanders Supporters
With Clinton the likely Democratic presidential nominee, Sanders voters will need to select a new candidate to support. Both Trump and Clinton will make efforts to court these voters into their camps. One of the best opportunities to reach and directly connect with these voters is while they are out in the physical world.
"When comparing Sanders' Top 10 Businesses against the other candidates, only Stop and Shop overlaps," said Shim. "The lack of overlapping businesses, even in the same party, highlights an opportunity for both Clinton and Trump to reach a new set of voters in distinctively different places in the physical world."
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.