Placed Affiliate Offers Developers New Way to Monetize Apps

Placed Provides Ad-Free Monetization to App Developers by Converting Location into the New Currency of Mobile

SEATTLE, WA, March 19, 2013 - Placed today announced the launch of Placed Affiliate, which provides incremental and recurring revenue to app developers by monetizing location data for market research, not ads, while working alongside existing monetization channels to increase total app revenue. Placed compensates developers for locations measured and aggregated from app users who explicitly opt-in to participate in market research.

With nearly one billion locations measured during its private beta, Placed is expanding Affiliate by inviting developers to participate in this new monetization channel. To learn more about Placed Affiliate and to receive an invitation to participate, please visit: https://www.placed.com/placed-affiliate

"To date, developers have faced limited options in monetizing their apps, largely restricted to advertising, in-app purchases, or creating a paid version of their app," said David Shim, Founder and CEO at Placed. "Placed Affiliate opens up a new channel of monetization for app developers utilizing the unique element of mobile - location. This incremental revenue helps app developers focus on building the best apps, which ultimately benefits users."

For developers that utilize advertising, Placed Affiliate works seamlessly with current monetization channels to deliver incremental income, while also offering a revenue-generating option for developers that don’t use advertising. Participating developers implement the Affiliate SDK which measures mobile device information, including location, for market research purposes. These measured locations are then converted into income for the app developer.

Placed continues its role as a leader in privacy by requiring participating apps to not only have location permissions enabled by the end user, but also requiring a secondary notification and opt-in for any data exchange, ensuring a privacy first user experience. Additionally Placed requires the app developer to make Placed's terms of service and privacy policy readily available for review.

To learn more about Placed Affiliate and to request an invitation to participate, please visit: http://placed.com/placed-affiliate

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

Media Contact:

Placed
press@placed.com
(206) 395-8308