Placed Accelerates Growth with Nearly 100M Locations Measured Daily Across 100K Mobile Panelists

Releases the State of Place Q2, Introduction of the Placed 50

SEATTLE, WA, August 8, 2013 - Placed, the leader in location analytics, today announced two key milestones as the Placed panel surpassed 100,000 active opt-in mobile panelists with nearly 100 million locations measured daily in June. Since the beginning of the year Placed has seen its panel increase by 190%, while daily locations measured surged 228% since January. To date, Placed has measured and processed more than 20 billion location data points to provide the most comprehensive view of consumers' offline activity through Placed Insights.

"In the past six months, we've seen record growth at Placed. We've more than tripled the amount of raw locations that flow through our models each and every day, and tripled the size of our opt-in panel," said David Shim, Founder and CEO at Placed. "Placed continues to differentiate ourselves by establishing new benchmarks in the location space through direct measurement and a best-in-class opt-in panel. The end winners of this record growth are our customers who are able to better understand the paths, places, and behaviors of their most valuable customer segments."

State of place 2

The State of Place Q2 Available for Download

Placed also released its latest report, The State of Place: Q2 2013, which provides analysis on the largest and fastest-growing U.S. businesses measured through Placed Insights. With the release of State of Place Q2, Placed introduced the Placed 50, ranking the 50 most-visited businesses in the U.S.

Placed 50: Top Businesses by In-Store Visitors
Date: June 2013 vs. May 2013
Source: Placed Insights
Rank Brand June vs. May Change Rank Brand June vs. May Change
1 McDonald's - 26 Kohl's -
2 Walmart -   27 Rite Aid -4
3 Subway -   28 Verizon Wireless -
4 Burger King -   29 Kroger +1
5 Starbucks -   30 Dairy Queen +1
6 Wendy's -   31 Arby's -2
7 Walgreens -   32 Chevron -
8 Taco Bell -   33 Chili's +3
9 CVS -   34 AT&T Wireless -
10 Target -   35 KFC -
11 7-Eleven -   36 Wells Fargo -3
12 Shell -   37 Sams Club -
13 GameStop +1   38 Chick-fil-A -
14 RadioShack -1   39 Exxon -
15 The Home Depot -   40 PetSmart +2
16 Dunkin' Donuts -   41 Barnes & Noble +2
17 Bank of America -   42 KMart -2
18 Dollar Tree -   43 IHOP +1
19 Sonic Drive-In +2   44 Auto Zone -3
20 Lowe's -1   45 Chipotle Mexican Grill +2
21 Applebee's -1   46 Costco +4
22 Pizza Hut +3   47 Circle K -1
23 BP +1   48 Old Navy +1
24 Chase -2 49 Denny's +4
25 Best Buy +2   50 Bed Bath & Beyond -5

To download The State of Place: Q2 2013, please visit: https://www.placed.com/resources/white-papers/state-of-place-Q2-2013

To learn more about Placed Insights, please visit https://www.placed.com/placed-insights or contact sales@placed.com

About Placed Insights:

Placed Insights is the first ratings service for the physical world, providing actionable intelligence into the paths and behaviors of U.S. consumers across more than 130 business categories and 1,000 businesses. Based on the world's largest location panel, Placed Insights combines innovative big data techniques with trusted market research methodologies to quantify offline consumer behavior. For more information on Placed Insights, please visit: https://www.placed.com/placed-insights

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

Media Contact:

Placed
press@placed.com
(206) 395-8308