Placed Adds Former Pandora and aQuantive CEO Brian McAndrews to Board
Extends Reach with 250+ Partners, Adds Former Yahoo and BrightRoll VP Craig Whitmer as VP of Programmatic
SEATTLE, WA, April 6, 2017 - Placed Inc., the leader in ad to in-store attribution, announced two strategic additions including Brian McAndrews to the Board of Directors and Craig Whitmer as VP of Programmatic. In addition to building out its executive team, Placed recently passed 250+ partners adopting Placed Attribution to measure the effectiveness of media in driving consumers into stores.
Brian McAndrews joins Placed Board of Directors bringing with him a rich and diverse career as an operator and advisor across leading technology, advertising, and content companies. As an operator, McAndrews has held the role Chairman and CEO at Pandora (2013 to 2016), and President and CEO at aQuantive (1999 to 2007) brings to Placed. McAndrew's operating success has translated to current board seats at The New York Times, Grubhub, and a Senior Advisor to Spectrum Equity.
"Attribution has been a driver of digital going back to the early days of aQuantive and Atlas," said Brian McAndrews. "Placed continues that attribution story by starting where digital ends, with the ability to move past the digital screen to measure the impact of all media on offline store visits. This ability to make the offline as accountable as the online world is what attracted me to the opportunity at Placed."
"The addition of Brian McAndrews to our Board of Directors highlights Placed's mission to build a trusted and long-term currency for measuring the physical world across all digital, out-of-home, and TV," said David Shim, Founder and CEO at Placed. "By starting with a double opt-in with consumers, and then focusing in on first party data that now crosses over 2 billion locations a day, along with audited visits, Placed is the attribution solution trusted by the most advertisers and publishers in the industry."
Craig Whitmer joins Placed as the VP of Programmatic. Whitmer joins Placed from Yahoo! via their $640M acquisition of BrightRoll where he most recently ran Platform Sales. During his tenure at BrightRoll he built both the BrightRoll Exchange and BrightRoll DSP businesses from the ground up. Prior to BrightRoll, Craig worked at Amazon.com where he helped launch the global display advertising business and managed the non-direct sales channels for Amazon properties.
"With over 90% of all retail transactions still occurring in the physical world, Placed is positioned to be that de facto currency to connect programmatic advertising to real world behaviors including store visits," said Craig Whitmer, VP of Programmatic at Placed. "2017 will be the year of programmatic at Placed with a focus on activation beyond our four walls, something only a pure play measurement company is able to deliver to its partners."
Whitmer will continue to build upon the success between Placed and its programmatic partners including Adelphic, DataXu, The Trade Desk, TubeMogul, and TURN with new and expanded partnerships across the programmatic ecosystem.
In addition to recent additions to the Placed Team, Placed has crossed over 250+ partners leveraging Placed Attribution to connect ads to store visits. Recent additions include Aerserv, AudioHQ, Captivate, collectivebias, clup, coveteur, GSTV, InStadium, Intersection, LoopMe, mobvious, PCH Media, PopSugar, Sightly, WhoSay, WomenForum, and Vungle.
See partners listed at https://www.placed.com/partners
About Placed Inc.
Placed Inc. is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.