Placed Crosses 190+ Partners, Market Share Leader for Ad to In-Store Attribution
Placed's Double Opt-In Audience Now Represents 1 in 100 Adults in the US
SEATTLE, WA, July 19, 2016 - Placed, Inc., the leader in ad to store attribution, announced that it had recently cross 190+ partners utilizing Placed Attribution. New partners adopting Placed Attribution include AccuWeather, AdSupply, Choicestream, Connexity, Evite, Eyeview, MedicxMedia, Mobilewalla, Netmining, Parsec, Sharethrough, Unlockd, and Woven.
"Placed Attribution continues to build upon its status as the industry's preferred solution to measure store visits from advertising," said David Shim, Founder and CEO. "The addition of these new partners highlights the need for brands, advertisers, and publishers to connect the impact of digital advertising on offline actions through a single trusted and unbiased source, Placed Attribution."
See partners listed at https://www.placed.com/partners
"The weather's impact on offline sales has been quantified time and time again, and with our partnership with Placed, AccuWeather is now able to do the same for digital advertising," said Melissa Kuper, VP of Ad Sales Product at AccuWeather. "When it comes to advertising, AccuWeather is focused on delivering on the needs of brands and agencies, and in-store attribution from Placed is at the top of that list."
In addition, Placed's double opt-in audience recently crossed 2.3 million active users representing 1 in 100 adults in the US. On a daily basis, this audience generates over 2 billion first party location data points. This level of measurement is made possible through a double opt-in approach that is unique in market and best in class as it relates to consumer privacy, protecting consumers as well as brands, agencies and advertisers.
"Access to persistent, first part location data is critical to any solution trying to accurately measure store visitation", said Jim Watson, SVP Strategy & Operations. "By providing a clear value exchange to the end consumer, Placed is able to source the largest proprietary 1st party location data set in the world, generating in excess of 1,000 location data points per user per day."
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.