Placed Announces Seed Round Led by Madrona Venture Group

April 26, 2011 – Seattle-based startup Placed, Inc. today announced the closing of a seed round of funding lead by Madrona Venture Group with participation from David Shim, the CEO and Founder of Placed. Placed will use the capital to build out more of the team and the product.

"We are tackling a very greenfield opportunity in the mobile analytics space with the ultimate goal of establishing a new standard in terms of mobile measurement,” said David Shim. "We already have a great foundation in place with our early hires, and adding Madrona as an early-stage investor will only help us continue to attract top notch talent in the Seattle area.”

In addition to the seed round, Placed is excited to announce the first three members of its advisory board:

  • Shane Atchison – CEO and Co-Founder of ZAAZ, a WPP agency. Shane leads ZAAZ's long-term strategic vision of blending Creative & Data to help businesses realize the full potential of their brand.
  • Peter Kassakian – Lead Optimization Scientist at Quantcast. Prior to Quantcast, Peter was the Principle Scientist at ClickShift which was acquired by WebTrends in 2006. Past advisor roles include SuperRewards and
  • Jeff White – Senior Software Engineer at Jeff was the first developer to join the team at Farecast and helped build and grow the data-intensive website up through its acquisition by Microsoft.

"Placed has the idea, team, and ability to execute a critical part of the puzzle for analyzing the highly dynamic mobile marketplace,” said Shane Atchison, Co-Founder and CEO of ZAAZ. "As we lead clients' mobile digital strategy, there is no question Placed will be in the conversation for the solution to achieve measurable business results.”

Madrona Managing Director Matt McIlwain said, "Placed is a compelling, early-stage company focused at the intersection of consumer mobility, commerce, and analytics. David was an outstanding contributor to past Madrona portfolio companies Farecast and aQuantive and we are pleased to work with him again. He has a big vision, strong execution history, and is putting together the right team to build it. Placed is a company to watch.”

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

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