Placed Releases Location Analytics for Mobile Websites
Placed solidifies leadership status in location analytics by introducing mobile web measurement and adding Razorfish CMO to Advisory Board
August 29, 2012
Placed, Inc. announced today that it is expanding its reach in location analytics with the introduction of mobile web measurement, and the addition of Jeff Lanctot, Global CMO of Razorfish to its Advisory Board.
Mobile website owners can now join application owners in utilizing Placed Nearby to understand the places people were nearby when interacting with their content. With this announcement, Placed Analytics expands the platforms it supports beyond Android and iOS to include the mobile web.
"As mobile becomes a primary medium for content consumption, Placed is establishing itself as the clear leader in measurement of the physical world," said Jeff Lanctot. "Quantifying the places people are at when visiting a website or using an app will be a key driver in shifting ad dollars to mobile."
"Jeff's early leadership in the online advertising space has established standards in digital media planning and buying. Leveraging Jeff's experience will enable Placed to build upon its leadership role in location analytics," said David Shim, Founder and CEO of Placed.
Placed Nearby enables mobile websites to understand the businesses people were nearby when visiting their site. In an early implementation of Placed Nearby, a mobile website found that 10.64% of site visits occurred nearby businesses categorized as Banking, and 8.51% of site visits happened while the user was nearby a Starbucks. Websites can now start to tailor content, features, and advertising based on the businesses people were nearby when visiting their site.
"We chose mobile web as our next platform because mobile site owners have been requesting the same level of insights as app developers. Additionally, the early adopters of Placed Nearby are also the same developers embracing HTML5 as an alternative to native app development," said Shim. "Placed has measured over 1 billion locations since launching our beta to the public back in June. This rate of adoption has surpassed all of our internal goals, and the addition of mobile web measurement should only accelerate growth."
Placed's Take on Location Analytics
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.
Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.