Placed Launches Give 2 Charity App

New App Helps People Give Back without Spending a Dime

Seattle, WA, December 20, 2012 - Placed (, the leader in location analytics, today launched the Give 2 Charity app ( a free and easy way for people to contribute to charities by simply installing an app on their smartphone. The app lets users earn points toward monetary donations to leading charities in exchange for opting in to location measurement.

Give 2 Charity is available today on Android and coming soon for iPhone. To download the Android app or to sign up for first access to the iPhone app, please visit:

"The Give 2 Charity app makes charitable giving accessible to anyone with a smartphone, empowering people to make a positive contribution to their communities even when they are on a tight budget," said David Shim, Founder and CEO of Placed. "This is one of the easiest ways to give back not only during the holiday season, but all year long. Simply install an app, opt-in for location measurement, and contribute to a long list of charities."

Give 2 Charity – How it Works:

  • After downloading the Give 2 Charity app, users earn points that can be exchanged for a monetary donation to selected charities including Make-A-Wish Foundation, American Cancer Society, American Red Cross, Habitat for Humanity, Action Against Hunger, Sierra Club and the Humane Society.
  • Users can increase their donation by referring friends to download the app and answering in-app surveys to earn additional points.
  • 100 percent of the proceeds are donated directly to the charities at the end of every month.

Charitable contributions are made possible by users agreeing to location measurement through the Give 2 Charity app. Measured locations are aggregated across thousands of users to provide meaningful analytics to third parties. Location data is always aggregated, never shared on an individual basis, and not used for ad targeting. Donors may opt out of giving at any time simply by uninstalling the application.

To download the Give 2 Charity app and learn more, please visit:

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

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