Sewichi Continues Focus on Analytics with Recent Additions

Seattle – June 9, 2011 – Mobile analytics startup Sewichi, Inc. today announced two additions to its team that further strengthens its position in the fledgling mobile analytics space. "Adding Paul Sutter and Weilie Yi reinforces our efforts to establish a new standard in mobile measurement," said David Shim, Founder and CEO of Sewichi.

Paul Sutter joined Sewichi as a member of its Advisory Board. Paul most recently co-founded Quantcast, the leader in audience measurement and reach. In less than 5 years, Quantcast has grown to process billions of records a day across millions of sites to drive actionable audience insights for publishers and marketers. Placed will leverage Paul’s experience building Quantcast to help it set a new standard in mobile analytics.

"Placed is disrupting what is considered ‘standard’ in the mobile analytics space," said Paul Sutter. "I have observed David’s skills as an operator first hand at Quantcast and now understanding the vision he has for Placed, making it was an easy decision to join Placed’s Advisory Board."

Weilie Yi also joined Placed as its Principal Scientist. He will lead efforts in finding signal in the noise that is mobile data. Prior to Placed, Weilie was at Kiha Software where he worked on semantic search and location modeling. Before that Weilie was on Microsoft Bing’s core relevance team focusing on user intent understanding and search result optimization.

"The approach that Placed is taking in the mobile analytics space is quite novel compared to what is currently in market," said Weillie Yi. "This uniqueness in approach is what makes my role at Placed so interesting. It isn’t just a line when we say we are planning on establishing a new standard in mobile measurement."

About Placed

Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world's largest opt-in location audience, Placed provides the most comprehensive understanding of consumers' offline behaviors. Connecting the physical and digital worlds, Placed is the industry standard currency for brands, agencies, and publishers to measure ad exposure to store visit, target location at scale, and deliver actionable insights into consumer behavior.

Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group and Two Sigma Ventures.

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