By leveraging one of the world's largest location platforms, billions of directly measured locations, and patent-pending statistical models, Placed is able to turn complex location data into actionable insights for our clients.



How it Works

Attribution flow

Media partner delivers ad exposure.

We match to the 1st- & 3rd-party audience of 150+MM.

We determine the EXPOSED visit rate...

And the UNEXPOSED visit rate based on a 1:1 lookalike audience.

We calculate Lift from the difference in visit rate between the two groups...

...and calculate Return on Ad Spend based on the difference in sales.


Location Measurement

Placed is the leading provider of directly-measured location insights, analyzing billions of locations from its opt-in audience. Accurately measuring location is more than just data volume; it requires models, real-world context, and the ability to observe the complete path of consumer activity.

Data Clustering

By measuring location continuously, Placed observes when data signals shift from a single point to a cluster of points; identifying a visit has occurred.

Place Search

Once a visit is identified, Placed searches its database of hundreds of millions of business features to determine the likely place of the visit.


Inference

Placed understands that location accuracy is more than a latitude and longitude. Leveraging the intelligence from Data Clustering and Place Search, the Placed Inference Model applies a statistical probability to each and every visit, bringing the highest level of accuracy to consumer location insights. The Placed Inference Model is continuously trained against millions of first-hand validation points confirmed by panelists in the field.




Normalization

Using industry best practices and proprietary modeling, Placed applies statistical weighting to its audience to project visitation behaviors for the entire U.S. population.




Weekly Reporting

Insights to Drive Your Business

To provide our clients with frequent, actionable reporting, Placed automatically generates weekly Attribution Reports. See lift indices and tactical breakouts across TV, out-of-home, in-app, mobile, desktop, and table inventories, all within a simple UI.

Devices
Granularity

More Granularity

Tactical breakouts of your report are available. Pre-campaign, our team will help you set up relevant tactics so that they will be available throughout the campaign.

Lift index

Lift Index

Our newest reporting metric that enables you to see which audience segments had a positive impact on overall lift -- more data to guide campaign optimization.

Action

No Action Required

Reports are available in the Placed UI after data reaches required scale levels -- simply log in to view them. Results are automatically updated each week.

Inventory

All Inventory

Applicable to digital, TV & OOH inventory types and partners (in-app, mobile web, desktop & table).

Delays

No Delays

After the first report has been shared, partners and agencies see updated results at the same time -- no delay in reporting.

Compare

Compare Performance

Compare campaign performance across partners, tactics, or create types at once, or drill into an individual segment for more detail.