Placed 100’s First Top Movers for 2017

Placed’s Top 100 monthly rankings of most visited businesses has been published for January 2017. The top categories to experience a climb in rankings this month include Automotive, Gas Stations, and QSR’s. Enterprise rose 17 spots to the 100th most visited business in January, whereas Sonic, Dairy Queen, and Valero each climbed 16 spots.

 

Dairy Queen, in addition to Baskin-Robbins (which increased by 15 ranking points) should be no surprise this month, as January marked the 18th warmest one on record in 123 years in the contiguous US.

 

Chevrolet Dealers and Ford Dealers, which each rose 11 spots and 9 spots respectively, experienced growth in foot traffic as January is tagged a favorable month to buy the most recent models of cars–sales are typically slow, and manufactures increase the price tag as the year goes on.

This month’s top 10 movers are as follows:

 

In terms of the biggest hits in rankings this month, the 25 businesses that experienced the largest drop in rankings all spanned the Retail category, a predictable trend given the end of the holiday shopping season. Retail businesses that declined the least in January 2017 rankings include The Home Depot, Dollar Tree, and the UPS Store, which each only dropped one spot from December. The 10 businesses to experience the largest declines on the list can be found below:

View the full rankings for January 2017 here.

Placed 100 for December Sheds Light on Holiday Retail Movers

Placed’s Top 100 monthly business list, ranked by highest in-store foot traffic, is now available for December 2016. Due to the prominent season of buying and giving in December, the majority of this month’s big movers fell under the Shopping category. 37 businesses in total experienced an increase in ranking, 78% of which were Retail businesses. Only four businesses in the Food & Beverage category experienced upward movement on the list: Chili’s, Olive Garden, Panda Express, and Buffalo Wild Wings.

 

The idea that offline retail is certainly not dead rang particularly true this month, especially for Clothing & Apparel stores, as five of these businesses climbed at least 20 spots in ranking: Express jumped 35 spots (previously, Express ranked 123 in November and did not even make last month’s top 100 list), followed by increases in Hot Topic (+32 spots), Forever 21 (+25 spots), Victoria’s Secret (+22 spots), and Dick’s Sporting Goods (+20 spots).

 

This month’s top 10 movers are as follows:

In terms of the biggest hits in rankings this month, Dairy Queen’s rank continues to dwindle with the warm weather, followed by several Gas Station and Restaurant (QSR and Fast Casual) businesses declining relatively in December. Although holiday travel was predicted to reach the highest level on record this year, Thanksgiving 2016 alone was set to be the busiest for travel in nine years. The rankings show that travel by road was stronger in November than December, as Chevron dropped 12 spots, while Mobil experienced a decrease of ten spots, and BP a decline of nine rankings.

View the full rankings for December here and lookout for the first official top business list of 2017 movers and shakers next month.

 

Placed 100: This Month’s Round-Up of Most Popular Businesses in November

November’s Top 100 Business Ranking List has been released by Placed. Based on in-store foot traffic measured through Placed’s 2.5 million user audience, this month’s list is a crucial one given the onset of the holiday shopping season. Typical of this time of year, 13 of the 15 businesses with the largest jump in store visit rank were retailers. The biggest climbers in rankings include Gap (+16 spots), Bath And Body Works (+15), J.C.Penney, Victoria’s Secret, and Macy’s (all +11 spots each).

 

November’s Top 10 movers are below:

What did remain the same in 2016, however, was the decline in the Food & Beverage category; Dairy Queen dropped along with the temperatures as it decreased 10 visit rankings, Sonic was down by 7, Jack In The Box and Denny’s by 6, and KFC and Domino’s Pizza each down by 5.

 

View the full Placed 100 to see the other big movers for November.

Placed 100: The Round-Up of Most Popular Businesses in October

Placed’s Top 100 Business Ranking List, based on in-store foot traffic, is now available for October. 35 businesses in total saw an increase in rank versus September, the two most prominent categories being Department Stores and Discount Stores, Warehouse & Wholesale Stores, with six businesses each experiencing upwards movement on the list.

 

Shopping in the spirit of spooky was the large driver behind this growth, as Party City climbed 21 spots to the number 84 most visited business in October. Foot traffic showed that US consumers were all about DIY costumes with attention to detail this year, as Goodwill rose 8-points, Michaels rose 7-points, and Sally’s Beauty Supply rose 5-points.

 

October’s Top 10 movers are below:

In terms of the biggest hits in rankings this month, it was the Food & Beverage category that experienced the biggest drop in rankings. With summer officially over and school back in session, ice cream parlors like Baskin-Robbins and Dairy Queen were the businesses to take the largest hits. Buffalo Wild Wings, who launched their Half-Price Wing Tuesdays in September, actually dropped 5-points in the rankings, providing some evidence that people are watching less football.

 

View the full rankings for October here.

 

Placed 100: The Round-Up of Most Popular Businesses in September

Placed’s Top 100 Business Ranking List, based on in-store foot traffic, is now available for September. 35 businesses in total saw an increase in rank versus August, the two most prominent categories being Fast Food and Gas Stations & Convenience Stores with four businesses each experiencing a climb on the list. Dominos’s Pizza and FedEx tied for the lead in terms of month-over-month rank change, rising 6 spots on the list, closely followed by Baskin-Robbins and Popeye’s Chicken.

 

It’s no surprise that Domino’s Pizza tops the list, as the world’s biggest pizza delivery chain reported a bigger-than-expected 17 percent jump in quarterly revenue for Q3 2016, revealing that customers who pick up pizza at Domino’s are also increasing, in addition to just those ordering delivery. Domino’s Pizza is known for being a leader in digital ordering, while its chief competitor Pizza Hut reported a two percent decline for the same quarter. This change is seen as “an anomaly in the restaurant industry which has been plagued by slowing foot traffic and high competition.”

 

September’s Top 10 movers are below:

 

septtop10

 

In terms of the biggest hits in rankings this month, it was the Retail category that experienced the biggest drop in rankings (American Eagle Outfitters, Ross, J.C. Penney, and Victoria’s Secret), likely due to the back-to-school shopping uptick in August. J.C. Penney, who isn’t set to announce third quarter earnings until Friday November 11th, is an interesting position to see if this decrease in rankings is narrowing as their progress towards rebuilding continues.

 

View the full rankings for September here.

Google Tag Manager Adds Support for Placed

Placed is proud to announce that our tag template is now certified for use in Google Tag Manager (GTM). Leveraging the scale and convenience of GTM, enabling Placed Attribution just got a whole lot easier! We’re excited to be working with Google to make attribution accessible to thousands of brands and advertisers using GTM.

 

For those of you who are new to GTM, it’s a tool that generates a single piece of code (container) that you add to your website or mobile app. From there, you can add tags and set firing conditions dynamically from the GTM dashboard without any code changes. It’s simple, fast and easy to test. See this handy guide from the GTM team for more information on getting started.

 

If you already use GTM for site/app analytics, here’s how you can integrate seamlessly with Placed…

 

1. Select a Container
From within Google Tag Manager, navigate to the Workspace tab. In the upper left, select a container from the drop down.

selectcontainers

2. Add a Tag
Click Tags in the lefthand toolbar. Then select New. Give your new tag a descriptive name, such as Placed Attribution.

newtag

Click the empty Tag Configuration panel and select Placed from the Choose tag type dropdown.

selectplaced

3. Enter Information
Fill out the tag template with information related to your tag. Click the icon to the right of the text box to add macros or enter your own.

enterinformation

4. Set a Trigger Event
Click within the empty Triggering box to add a trigger event. In this case we want the tag to fire on all pages. The Segment will pass the page path, so we’ll be able to measure store visitation for each page individually.

trigger

5. Save Your Tag and Publish
Save the tag. Click Publish (upper right) and your changes will automatically be reflected across properties running the container!

published

Driving (And Measuring) Moments that Matter: BMW Case Study

 

Faced with the pressure of pushing greater sales, BMW needed to drive more potential consumers to its dealerships. However, with only 1.3% of the total Internet population comprised of Luxury Auto Intenders and Endemic Site Visitors, the pool of perspective audiences is limited.

 

In order to reach this niche audience, BMW sought to connect with the right geographic location; it was necessary not only to reach users who have visited BMW or competitor dealerships in recent months, but also reach users near BMW or competitor dealerships in real-time. Constrained by only 339 regional BMW Dealerships nationwide, the challenge was heightened. As a solution, Cadreon developed a programmatic strategy that leveraged data to identify the moments when the niche audience was most receptive to receiving BMW’s message.

 

The process of buying a car sparks emotions that can be influenced to create a connection close to the point of purchase and drive consumers into the dealerships. Using a combination of data and mobile location geo-technology, BMW was able to reach consumers on their smartphones during these moments that matter.

 

With the world’s largest opt-in location panel, Placed was able to measure this emotional connection. Using the Placed lookalike model based on time, geography, OS, age, gender, ethnicity, and income, Placed quantified that BMW’s approach of emotional connection drove physical action, and was able to quantify that the physical action translated into 26.5% lift in BMW dealership visits.

 

Download the case study one-pager here.

BMW

Placed and RetailMeNot Release “The State of Coupons and Role of Mobile” Study

Placed and RetailMeNot partnered once again to deliver a study highlighting the prevalence of the omnichannel shopper. As a follow-up study to last year’s “State of Holiday Shopping,” Placed surveyed 10,843 consumers from its mobile audience to dive deeper into the impact that mobile has on couponing and the shopping planning process.

 

“These results highlight the need for retailers to have an omnichannel presence when it comes to offers,” said David Shim, founder and CEO, Placed. “Print is the medium in which retailers have had decades to optimize against redemption, but the greenfield opportunity exists in mobile and omnichannel coupons.”

 

The study quantified this greenfield opportunity:

  • Mobile apps have become the primary source for deal seeking: 42.8% of consumers typically use mobile to locate coupons, followed by print at 35.9%, and 28.8% across all other platforms.
  • Apps serve as an in-store assistant. 75.0% of consumers used at least one app to assist in their shopping experience while in-store, and 27.5% used at least three apps.

When asked about favorite and most influential shopping apps, consumers affirm the importance of delivering a high-quality omnichannel experience, which is the foundation of consumer reach today.

Amazon took the number one spot as a consumer favorite, followed by RetailMeNot and Walmart. The data highlights not only the popularity of online marketplaces, but also promotional incentives on consumers.

 

Top 5 Favorite/Most Influential Shopping Apps Among US Consumers

  1. Amazon
  2. RetailMeNot
  3. Walmart
  4. Groupon
  5. eBay

Utilizing mobile deals as part of an omnichannel experience is key to converting window shopping into an in-store purchase. eMarketer found that mobile is the driving force behind coupon growth: in 2015, the number of US consumers redeeming mobile coupons reached 97.4 million, representing growth of 18.4% over the year prior.

 

While the study reveals that coupon use for shopping offline (70.2%) continues to exceed coupon use for shopping online (51.4%), digital coupons are quickly approaching the same redemption rate as printed coupons. 63.9% of survey respondents redeem physical/printed coupons, but 58.0% redeem digital coupons and 45.0% redeem coupon codes. Digital channels provide an additional and efficient medium for consumers to find coupons and then print them out prior to shopping, or show them on a phone while in-store.

Capture

With the omnichannel retail trend expected to grow exponentially over the next few years, the most successful retail marketers will be those who employ mobile digital coupons as a major tactic to complete the consumer’s purchase. 2015 was the year of the omnichannel shopper, but 2016 is set to be the year of the omnichannel saver and coupon user.

 

Download the White Paper for more key insights into consumer trends in couponing and the impact that mobile has had in changing the shopping planning process: http://www.placed.com/resources/white-papers/mobile-now-the-standard-in-couponing

Placed 100 Reveals This Holiday Season’s Big Movers

Placed has released it’s monthly top 100 business ranking, based on in store foot traffic, for December.   This month’s big movers, highly influenced by the crucial holiday shopping season were almost entirely clothing and specialty retailers.  Led by Macy’s, whose 25 point month-over-month change is a Placed 100 record, the list included Bath and Body Works, Victoria’s Secret and of course Toys ‘R’ Us.

 

This month’s top 10 movers:december placed 100

 

Another interesting story found in the results, comes by way of Sprint.  As detailed in Placed’s recent white paper, Sprint is in the middle of a massive “Cut your bill in half” campaign.  While Sprint did not gain in the rankings, they were able to remain constant while competitors all fell during the month echoing the white paper results.

 

The Automotive category took the biggest hit this December led by Auto Zone and Enterprise Rent-a-car, both dropping 11 points in the rankings.

 

View the full rankings here.

Placed and Kantar Release Second Annual Black Friday Report

This post is adapted from analysis written by Jon Swallen, Chief Research Officer, Kantar Media Ad Intelligence.  

Access the full analysis

 

Placed and Kantar once again partnered to deliver the definitive Black Friday study measuring the impact of television advertising on driving customers into stores.  The findings highlight the importance of pre-Thanksgiving advertising spend on generating foot traffic during this critical weekend.

 

As in any contest, some competitors do better than others.  The results of this year’s study are no exception as mega-retailer Walmart used their massive scale to both outspend and outdraw its rivals.  Spending north of $70 million, Walmart not only drew a 38% share of in-store shoppers but did so at the lowest cost per share of any retailer in the study.

 

By contrast, Target spent nearly as much as Walmart but drew nearly 2/3 less visitors over the 4 day period (a 13% share).  It wasn’t all bad news for Target, however, as store traffic was up nearly 22%  vs. the week prior.

 

Download the full report here.

Kantar Whitepaper Graph