Connect Ad Exposure to Store Visits and Revenue
Ad Exposure
  • Industry Standard for Ad to In-Store
  • Common Currency Across 100+ Partners
  • No Tags
  • Reporting via Web UI
  • Number of Store Visits
  • Store Conversion Rate
  • Cost Per Store Visit
  • Percentage Lift
  • Number of Lift Store Visits
  • Exposed vs. Unexposed Store Conversion Rate
  • Cost Per Lift Store Visit

PLACED ATTRIBUTION CONNECTS AD EXPOSURE TO REAL WORLD BEHAVIOR to quantify the impact of digital and out‑of‑home (OOH) advertising on in-store visits. Using direct measurement, Placed Attribution replaces imperfect methodologies that utilize surveys, geo-fences, and ad-based matching solutions. Offline attribution is no longer an art; with Placed, it’s a science.


Store Visits

Understand the relationship between ad impressions and in-store visits by day.

Standard Lift

Quantify the impact of audience targeting and ad exposure in driving in-store visits.


Attribute ad exposure to offline revenue enabling marketers to measure return on ad spend (ROAS).

Impression Features

Measure the characteristics of the audience exposed to ads.

How It Works


Request Placed Attribution to quantify the impact of digital and OOH campaigns in driving consumers into a store. Implementation requires no tags or technical resources.

View the list of Placed partners or contact us if you'd like us to partner with a specific company.


Leave behind CTR as the primary performance metric, and offer clients the ability to directly tie digital and OOH ad exposure to consumers’ offline behaviors.

View the list of Placed partners or contact us if you'd like us to partner with a specific company.

Networks | Publishers

Placed Attribution drives the case for larger budgets and higher CPMs. Integration is simple and requires minimal technical resources.

Contact us to enable Placed Attribution on your mobile network or site.

Placed Insights, which measures nearly 1 billion locations a day from over 1 million opted-in panelists, is the foundation for Placed Attribution. Using the Place Graph®, Placed is able to incorporate markers representing exposure to digital and OOH advertising and attribute that back to an in-store visit.

Why Use Placed Attribution?


Transform mobile into a quantifiable performance channel by capturing the impact on offline behavior.

Audience Measurement

Understand the characteristics of the audience exposed to advertising (mobile, desktop, outdoor), indexed against the US population.

Industry-Leading Approach

Placed is the only solution that has a complete view of where people go in the physical world, not relying on consumer recall or utilizing proximity as a proxy for an in-store visit.

Commitment to Privacy

Placed is committed to being the leader in proactively protecting people’s privacy. Consumer location is only measured after a multi-step opt-in process has been completed.

The Preferred Attribution Solution for Agencies

What People are Saying About Placed Attribution

"A single currency for attribution across a campaign, not only benefits our clients, but all agencies and brands…"

- Sarah Bachman, VP at Horizon Media

"In vetting third party location measurement solutions for our clients, Placed ranked highest in accuracy, scale and consumer privacy…"

- Jeremy Sigel, Director of Mobile,
North America at Essence

"…a welcomed addition to our digital media insights practice and particularly valuable for our programmatic media…"

- Eric Schaefer, CDO at Southwest Media Group

"..our clients and teams have benefited from Placed’s products and services and we look forward to continued success with Placed…."

- Mitch Weinstein, SVP at MAGNA GLOBAL

" incredibly valuable solution for any advertiser with a physical world presence...,"

- Dipanshu Sharma, CEO at xAd

"...brings analytical rigor to understanding mobile and in-store consumer behaviors work together..."

- Jeff Lanctot, CEO at Mixpo

"...Placed gets closer to the "Attribution" holy grail..."

- Mike Boland, BIA Kelsey

" can tell you whether that ad campaign really did drive people to your retail location..."

- Steve Smith, MediaPost

Placed also offers Targeting, providing Advertisers, Publishers and Networks with data to proactively reach the right audience wherever they are in the real world. Learn more about Placed Targeting.