- Industry standard for ad-to-in-store
- Common currency across 270+ partners
- Reporting via web UI
- Number of store visits
- Store conversion rate
- Cost per store visit
- Measure additional visitation vs control, without running control media
- Number of Lift Store Visits
- Exposed vs. Unexposed conversion rate
- Cost per Lift Store Visit
- Mobile in-app & web
- Desktop Display & Video
- Paid Search
- Over-the-top TV
- Linear & Addressable TV
- Digital & Analog Out-of-home
PLACED ATTRIBUTION REPORTS ON:
Understand the relationship between ad impressions and in-store visits by day.
Quantify the impact of audience targeting and ad exposure in driving in-store visits.
Attribute ad exposure to offline revenue enabling marketers to measure return on ad spend (ROAS).
Measure the characteristics of the audience exposed to ads.
How It Works
Placed Insights, which measures 140 billion locations a month from over 150 million devices, is the foundation for Placed Attribution Using the Place Graph®, Placed is able to incorporate markers representing exposure to omnichannel advertising and attribute that back to an in-store visit.
Why Use Placed Attribution?
Quantify the offline impact of your omnichannel marketing campaigns.
Understand the characteristics of the audience exposed to advertising (mobile, desktop, outdoor), indexed against the US population.
Placed delivers a complete view of where people go in the physical world, not relying on consumer recall or utilizing proximity as a proxy for an in-store visit.
Commitment to User Control
Placed only collects a user's locations after they have opted-in to location sharing.
The Preferred Attribution Solution for Agencies
What People are Saying About Placed Attribution
"Placed continues [the] attribution story by starting where digital ends, with the ability to move past the digital screen to measure the impact of all media on offline store visits."
"We were able to move past the traditional metrics of views and clicks to measure the true impact of our digital media on ticket sales with Placed Attribution."
"When it comes to advertising, AccuWeather is focused on delivering on the needs of brands and agencies, and in-store attribution from Placed is at the top of that list."
"Placed's solution has allowed Clear Channel Outdoor Americas to demonstrate the power of OOH advertising by measuring real-world consumer behavior."
"A single currency for attribution across a campaign, not only benefits our clients, but all agencies and brands…"
"In vetting third party location measurement solutions for our clients, Placed ranked highest in accuracy, scale and consumer privacy…"
"...an incredibly valuable solution for any advertiser with a physical world presence...,"
"...our clients and teams have benefited from Placed's products and services and we look forward to continued success with Placed…."
Placed also offers Targeting, providing Advertisers, Publishers and Networks with data to proactively reach the right audience wherever they are in the real world. Learn more about Placed Targeting.