The Placed Team
Our growing team comes from diverse backgrounds with a set of core characteristics that define our culture: (i) build to great, not good, (ii) embrace the opportunity to tackle problems others haven’t, (iii) defining a new sector is exciting, and (iv) be bold.
If you are interested in setting a new standard in mobile, location, and analytics come join us at Placed Careers.
Founder & CEO
David is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes the primary revenue generating product for the company. Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008). Two out of the last 4 companies David has worked at have either had "cast" in the name, or were acquired by Microsoft.Close
SVP of Operations
Jim is SVP of Strategy & Operations at Placed. Jim brings 15+ years of experience from the digital and mobile marketing industry and is tasked with helping Place scale. Prior to Placed, Jim led SPARQ, a Seattle based mobile marketing technology start-up to an eventual acquisition by Yahoo!. He also held executive roles at both Microsoft and aQuantive. Jim holds a BA and MBA from the University of Washington and is the proud father of three very active boys.Close
VP of Operations
Andrea's background is in digital advertising and analytics. Prior to joining Placed, she was Director of Client Services at Quantcast. As the second hire on the Operations team, she was responsible for building out and scaling the Client Services organization as the company's revenue and client base grew exponentially. While at Quantcast, she was a key contributor to the launch of several products, including Marketer, and Lookalikes, as well as the company's expansion into the UK market.
Before Quantcast, Andrea worked at WebTrends. She holds a degree in marketing and psychology from Tulane University.
VP of Data Science
Weilie is a researcher and engineer who enjoys applying data mining and machine learning techniques to solving complex real world problems. He joined Placed from Kiha Software where he worked on semantic search and location modeling. Before that Weilie was on Microsoft Bing's core relevance team, focusing on user intent understanding and search result optimization. He also contributed to Windows' Natural User Interface concepts and Office's digital ink technologies.
Weilie received his PhD in Computer Science from University of Rochester.
VP of Research
Over the past twelve years, Elliott Waldron has practiced the application of quantitative analysis to solving a number of real-world business problems from airfare prediction to financial prediction. Prior to joining Placed, Elliott was Managing Partner and Cofounder at L1 Partners, a Seattle-based hedge fund that used machine learning to trade financial futures. Prior to L1, he played a key role in developing the world's first airfare prediction service at Farecast.
Elliott Waldron earned a PhD in Cognitive Psychology from the University of California at Santa Barbara and a BA in Psychology from the University of Puget Sound.
VP of Engineering
Aaron is a long-time industry veteran, who was most recently SVP of Product and Technology for digital media holding company CPXi, leading the engineering and product efforts across all parts of the ad-tech ecosystem. Prior to that, he served as CTO for demand-side buying platform AdReady (prior to their acquisition by CPXi), as Senior Software Development Manager for Cisco Systems via their acquisition of Pure Networks, and was a Lead Software Design Engineer for Microsoft.
Aaron was born and raised in Michigan before attending Washington University in St. Louis and then making his way out to Seattle.
VP of Product
Nick is an engineer interested in big data. He's worked at Cornell University, Microsoft, SEOMoz, Kiha, and now Placed. At SEOMoz Nick engineered the API that now services millions of requests to in-house and partner applications across the SEO industry every day. At Kiha Software Nick was Director of Data Services, running a team of engineers tasked with gathering and managing email and social media communications.
Nick got his master's degree from Cornell University. Outside Placed, Nick works on several other projects including contributing patches for the open source Dynamic Window Manager for X, and Four Thirty-Six, an online Seattle event aggregator, among other projects in his Github profile.
VP Strategic Accounts
Peter spent the last 2 years at Marchex running the National Client Engagement team, working with agencies and clients in mobile media and analytics. Prior to that he was at Avenue A and Razorfish for 15 years managing a wide set of client relationships across all forms of digital media, analytics and creative.
Before jumping into digital marketing in Seattle, Peter was a mechanical engineer for Chrysler in Detroit, spending 7 years there designing cars. He attended the University of Michigan and has a BSME and MBA. Peter has two sons, who are both nuts for baseball and math and they absolutely keep him on his toes. Peter loves sports, hoppy beers and traveling. Ask him about New Zealand.
VP of Data Engineering
After graduating from Purdue University, Jeremy joined Agilent Technologies where he led a team implementing next generation distributed measurement standards. Next, he moved to Shanghai, China where he taught middle school children, studied Mandarin, and traveled the countryside. After landing in Seattle, he joined Evri, a startup in the news aggregation industry. There, he was the Engineering Manager for the company's backend infrastructure.
Outside of the office, Jeremy spends time biking, camping, and brewing beer.
VP of Sales – West
Eric Warddrip is the VP of Sales - West at Placed. Previously Eric held the role of Vice President, West Coast Sales for Sporting News Digital, where he was responsible for digital media revenue across their web, mobile, and tablet platforms. Eric has over 13 years of digital sales and management experience, opening sales offices for SportsIllustrated.com and FOXSports.com, and leading the west coast sales team for FOX Sports Digital. Additionally, Eric held the position of Senior Director of Sales for sports blog start up Yardbarker, where he grew and managed all national ad revenue through their acquisition by FOX Sports Digital in 2010.Close
Lead Software Engineer
Brad joined Placed as its second employee after graduating from the University of Washington in 2011. He has done development on most of Placed's products, ranging from data ingestion and analytics to mobile and web development. Brad now leads the Web Team at Placed, which is responsible for the company's web applications and supporting services.
Brad loves to travel, whether that's to a foreign country or a local brewery in his neighborhood!
Lead Software Engineer
George has a passion for artificial intelligence and data analytics, and has pioneered innovations like 'Open View', a review summarization engine at Marchex, and a Data Recommendation Engine for Microsoft's SQL Azure Cloud Services.
He has his Masters in Computer Science from the University of Southern California and has made strong contributions to many leading companies over the past 12 years including TATA InfoTech, Sallie Mae, Marchex and Microsoft. Outside of the office George is also an ardent musician who records music in his home studio and plays the lead guitar for a Seattle based Classic Rock Band.
Michael Grebeck is a Scientist with a strong background in statistics, stochastic optimization, and machine learning. Prior to joining Placed, he was an Applied Researcher in online search and display advertising at Advertising.com and Microsoft. He worked on many topics including marketplace architecture, auction bidding strategies, and exploration versus exploitation problems.
Grebeck holds a Ph.D. in Statistics and Probability from UCSB. He also studied Control and Dynamical Systems at Caltech and as a Fulbright Fellow at Lund University.
Senior Account Director, Advertisers
John comes with experience from a diverse set of advertising practices. Earlier in his career he worked at UM on Verizon's national media strategy with a focus on traditional mediums, later moving to Zenith to work on Verizon's local media strategy. Since then he has moved into the advertising technology space where he has worked at two innovative Seattle startups; Mixpo and PrecisionDemand.
At PrecisionDemand he was an Account Director on the client services team, pioneering the way to attributing linear TV advertising to retail and online sales. PrecisionDemand has since been acquired by AOL/adap.tv. At Mixpo, John was team lead of the new agency business channel. While there he defined and deployed a scalable business process to service the high volume of inbound agency campaign requests.
Senior Software Engineer
Suma enjoys the challenges of scale in the context of building systems for big data. Prior to joining Placed, she worked at Microsoft where she was on teams that built distributed BI systems, and web services for securing and searching structured data in the cloud. Prior to that, she built grid systems at the University of Florida.
Suma has a Ph.D. in Electrical and Computer Engineering from Purdue University. Outside of work she enjoys reading and hiking.
Sara San Antonio
App Marketing Specialist
Sara has been a freelance graphic designer since she was 16 creating logos for non-profits and small start up companies. she graduated from the University of Washington a year ago and went to work at a small user-generated ad company called Zooppa.com before joining Placed.Close
Lead Software Engineer in Test
Shelby is an engineer with a passion for quality and automated testing. Prior to joining Placed she worked at Deutsche Bank where she increased automated testing reliability on several projects and also mentored junior QA interested in test automation. Prior to that she worked at several companies adding automated test coverage and improving software quality practices.
While not at work Shelby likes riding her bike, exploring all the beautiful places in the Pacific Northwest and reading. She is also a 3rd degree blackbelt in karate.
Leslie Van Buren
Account Director, Partners
Leslie comes to Placed from the world of performance marketing. After developing an interest in statistical analysis via research assistantships in college, she worked in paid search, affiliate, and most recently spent four years in account management for programmatic display companies specializing in retargeting. She was the first account manager brought on to Criteo's US headquarters in New York, where she built multi-year relationships with the company's most complex and technically demanding clients. She also redesigned and grew the account team training program and was responsible for onboarding and mentoring new hires while helping to take the company public.
Leslie loves facilitating collaborative client relationships centered around analyzing data and solving problems together. She is most likely not related to the eighth president of the United States. In her personal time she likes to teach herself home repair techniques and is an active TNR volunteer.
Lead Software Engineer
Rob graduated from Carnegie Mellon University with degrees in Computer Engineering and Computational Physics. He spent 7 years as an engineer at Microsoft working on low level OS components and developer tools before branching out into the startup world. He joined Placed after a stint building financial web services and apps for local businesses.
Outside of work, Rob enjoys reading, running, and spending time with his wife and three young children.
Lead Software Engineer
Daniel is passionate about building powerful software. Prior to joining Placed, he worked for several years at Microsoft developing Wi-Fi device drivers and various other parts of the networking stack. He also co-founded an early-stage startup building financial web services for local businesses.
Daniel grew up in New Hampshire and holds both a BS and Masters in Electrical and Computer Engineering from Carnegie Mellon University.
Outside of work, Daniel enjoys playing soccer, hiking, and traveling to distant places.
Keshav is an applied statistician interested in finding and using patterns while exploring varied topics. Prior to joining Placed, he worked in the actuarial department of AIG. He recently obtained his Masters in Statistical Practice from Carnegie Mellon University, where he previously earned his BS in Mathematics as well as minors in Biology, Physics, and Computational Finance.
Outside of work, Keshav likes to play strategy games, travel, and eat good food.
Senior Software Engineer
After starting his career at Microsoft, Brenden worked at several startups before joining Placed, most recently RichRelevance, where he worked on an A/B test framework. A Seattle native, Brenden enjoys cooking, hiking, board games, and drinks a lot of tea. He has a B.S. in physics from Worcester Polytechnic Institute.Close
Andrew leverages spatial data and techniques to explore the world. His passion was born at Middlebury College, where he earned a B.A. in Geography and a deep respect for Vermont winters. Before joining Placed, Andrew spent three years solving problems related in-store mobile retail at Point Inside.
Andrew co-organizes several open source geospatial groups, including Maptime Seattle and Cascadia Users of Geospatial Open Source. When not behind a computer, you can find him wandering in the mountains.
Cary graduated from the University of Washington with degrees in both Computer Science and Mathematics. He has worked at Google as a software engineer, where he also interned as an undergraduate. During his time at Google, Cary was on the content ads team and focused on ad relevancy and a project to predict contextual relevancy of publisher pages.
Cary is a native of Redmond, where he currently resides. He enjoys running, tennis, chess, and video games.
Angel graduated from University of Washington with a major in Computer Science. Studying programming for 4 years, she developed an interest on machine learning, database and parallel programming. To get a hands-on experience, she helped a research funded by Boeing by shortening the running time of the program from hours to a matter of minutes. Meanwhile, she has also interned at a New York company called Caktus Inc. as an iOS Software Enginner. In between her class schedules, she also worked as a web freelancer for 3.5 years.
Angel was born and raised in Indonesia. She loves to explore the nature, read books, try new foods, listen to music, sing and finally stay at home watching Netflix.
After graduating from University of Washington Bothell with a BS in Computing and Software Systems, Jason worked at a Seattle startup which focused on Cloud based Proactive Care Management where he worked on the integration of 3rd party devices while simultaneously assisting with the development of a customer care team. Jason is a strong customer advocate who is passionate about solving complex technical problems.
In his off time he can be found hiking, camping or seated around a gaming table.
Kyle graduated from the University of Washington in 2015 with a degree in Informatics. Last year Kyle interned at Redfin where he worked on their data team, helping to find interesting and effective ways to utilize real estate data. Kyle was also a teacher's assistant for eleven quarters in the Computer Science department while at UW.
Kyle is a life-long Seattle resident and a huge fan of the Seahawks and the Mariners. He also plays bass guitar and loves going to concerts in the area.
Account Director, Advertisers
Liz has a background focused in the advertising agency space. Prior to joining Placed, Liz was Director of Data Integration for AT&T at MEC Global (a WPP Company). It was at MEC that Liz rapidly became a leader for teams in Competitive Analytics and Market Mixed Modeling across online and offline media. Before MEC, Liz was a lead buyer in the out-of-home space, focusing her time on Walmart and Capital One Bank. Liz holds degrees in Marketing, International Business, and Spanish from Northeastern University and led the dual-degree program for International Business with Universidad de las Americas in Mexico.
Liz enjoys cooking, taking in the beach, and gardening, along with roads trips to her childhood home in New Hampshire.
Data Analyst, Insights & Analytics
Rob graduated from Marquette University in 2015 with a Master's degree in Applied Economics. This program focused on the analysis of statistical models using economic theory. In the summer of 2014, he interned at MillerCoors on the Commodity Risk Management team where he learned the fundamentals of price hedging methods.
In his free time, Rob enjoys spending time outdoors camping, hiking, and playing sports. He is passionate about the Seahawks and the Marquette basketball team.
Quality Assurance Engineer
Tech support for windows started Tom down a path for quality. Over the next 15 years Tom learned and earned from all the major companies on the east side in order to expand his capabilities as an engineer in test and in feedback for product design.
When not breaking software Tom spends time with his family, playing games of all types and formats, and digital art.
Senior Data Scientist
Louisa is a researcher with a background in signal processing and mobile ad hoc networks. Prior to joining Placed, she was a Research Engineer at Stanford Research Institute analyzing data for various departments and leading a team toward creating a decentralized, peer-to-peer, ad hoc communication network.
In her spare time, she enjoys traveling, mountaineering, rock climbing, bike-to-camp touring, and belly dancing.
Jiansong is a researcher who loves solving practical problems using machine learning and data mining techniques. Prior to joining Placed, Jiansong has focused specifically on studying Earth's climate variability and global warming by developing and applying various statistical analysis methods to observational climate data. The results of his research efforts have directly contributed to the understanding of the role of natural phenomena and man-made greenhouse gas emissions to global warming and climate change.
Jiansong earned his Ph.D. in Applied Mathematics from the University of Washington.
Yevgeniy is a Data Scientist with a background in stochastic modeling, filtering and optimization. He obtained his PhD in Applied Mathematics from Rensselaer Polytechnic Institute in 2008, where he developed stochastic optimization methods for problems in nonlinear optics. Prior to joining Placed, Yevgeniy worked on stochastic models and filtering methods for tropical atmosphere at Courant Institute of Mathematical Sciences.
In his free time, Yevgeniy enjoys hiking, camping and photography.
Daphne graduated with a BA in Linguistics and worked as a language teacher and as a technical translator. She was interested in programming from the perspective of natural language processing and artificial intelligence. Prior to joining Placed, she was working at a San Francisco startup focusing on web development and AWS.
When not interacting with a computer, Daphne enjoys swimming, playing the piano, biking, and gaming.
Born and raised in Los Angeles, Ningyu graduated from New York University in 2015 with a M.A. in Cross Cultural Marketing, focusing on the intersection of culture, beauty, and marketing. Prior to joining Placed, she brainstormed and helped produce creative campaigns at a boutique advertising agency, where she fostered a growing interest in big data and marketing tech.
Ningyu spends her personal time experimenting with new recipes, practicing yoga, and exploring the city one coffee shop at a time.
Growing up in the Pacific Northwest, Wendy gained a passion for numbers and exploring the outdoors. While attending Gonzaga University she focused her interests on rowing, religion, and accounting. After earning her BBA in Accounting, Wendy worked for a growing finance company in Portland supporting the operations and administrative teams. There, she picked up new software and prepared financial data for the Controller. When not crunching numbers, she can be found running, exploring, reading, or sketching.Close
Account Director, Partners
A Chicago native, Rob attended DePaul University, earning his bachelor's degree in marketing. After spending some time post-graduation as a relocation consultant, Rob joined Accuen (OMG's agency trading desk) as a Programmatic Media Buyer where he spent the next two years executing campaigns across all of the major demand side platforms (DSPs). Prior to joining Placed, Rob spent 8 months as the OMD Midwest Trading Lead, where he managed a team of 6 traders.
Outside of work, as well as inside for that matter, Rob is an avid Cubs fan, and also enjoys playing hockey, hiking and skiing.
After graduating from Columbia University, Kerry spent 4 years at Amazon working on GameCircle.
Prior to joining Placed, Kerry took a year off to pursue his dream of traveling the world. In his free time, he likes to ski, play ultimate frisbee, and boulder.
In a typical millenial fashion, Kyle earned his B.A. in Business Administration (Marketing) from the University of Washington and used it to start a completely unrelated career in UX/UI design. He obsesses over consumer technology, which fuels his passion for solving complex interaction design problems. Prior to joining Placed, Kyle spent years creating digital experiences for some of the world's largest companies.
When he's not in front of a screen, he enjoys skiing, rock climbing, motorcycling, and corrupting his nieces and nephews.
Nick is an artist turned programmer. After graduating from the School of the Art Institute of Chicago he was hired as a graphic designer for a small sports apparel startup in Seattle. His interests shifted from design and photography to web and app development. Before starting at Placed he was the lead developer at Cairn, a backcountry safety app.
Nick is an avid outdoorsman; Swimming, biking, hiking, climbing, mountaineering, skiing, if it gets him outdoors, Nick is a fan. During the summer of 2015 he spent 4.5 months hiking the entire 2,600 mile length of the Pacific Crest Trail.
Account Director, Advertisers
Greg's background is in digital advertising and brand strategy. Prior to joining Placed Greg was Sr. Strategic Partner Manager at Bazaarvoice, overseeing the Shopper Advertising mobile portfolio. At Bazaarvoice he built one of the largest networks of retail and shopping mobile applications, designed to target native advertising to consumers at the point of product discovery and purchase. Earlier in his career Greg held account leadership roles at Havas and LBi, with focus on digital and social strategies for a variety of spirits, publishing, and entertainment brands.
Greg enjoys cooking, ancient literature, and building and playing guitars. He and his wife are endlessly renovating their 100-year-old house, which they share with their two lively children.
Cat moved from New Hampsire to the Pacific Northwest to pursue a degree in Strategic Communications at Seattle Univiersity. While completing her degree, she began working in the music industry for various online music publications and local production companies. After graduating from SU in 2014 she continued her employment at AEG Live as a full-time Marketing Team member. Cat spent the past two years working in marketing and advertising for concerts, festivals, and major music events on the West Coast.
In her free time Cat loves to go to concerts, cook for friends, and spend as much time as possible outdoors.
Yihua has a background of biology and neuroscience research. She worked as a research assistant at the University of Washington where her main project was to generate a transgenic mouse strain. Prior to joining Placed, Yihua participated in the Data Science bootcamp at Galvanize.
In her spare time, she enjoys writing non-fiction and playing old-time banjo.
Meilene joins Placed with a passion for start-up recruiting in the tech space. She graduates from the University of Washington with a degree in English Language & Literature and minor in Korean Language (though in all honesty, the best she can do at this point is order food). She most recently helped Avvo grow their employee base from 100 to 400+ and is excited to help the Placed team grow!
In her free time, Meilene enjoys hanging out with her boyfriend and cats (she is definitely one of those), brewing her own kombucha and researching/trying a new brunch spot every Sunday. She's also an avid reader; her favorite authors are William Faulkner and Toni Morrison.
Andy Pascal has held sales, business development and strategic partnership roles in the digital technology space for more than a decade. Most recently, he was Senior Director of Business Development at Blue State Digital, establishing long-term relationships with brands such as Starbucks, Purina, Royal Caribbean and the New York Mets. Prior to BSD, Andy was an early sales team hire at Foursquare, helping with initial monetization efforts. From 2006 – 2012, Andy was at DoubleClick/Google, creating and maintaining media platform partnerships with national brand marketers and digital agencies.
Andy grew up in Boston and received his BA from the University of Michigan, so he's always rooting hard for the Patriots and Wolverines! He lives in Brooklyn with his wife, a daughter and a Havanese.
Senior Account Manager, Partners
Robert's background is in technology and finance. Prior to joining Placed, Robert spent over three years at the Rubicon Project where he worked with publishers to maximize the full stack monetization of their desktop, mobile, in-app, and video inventory. Before Rubicon, he spent more than ten years in Investment Management, in roles ranging from Research Analyst to Portfolio Manager. Robert graduated with a BS in Civil Engineering from Columbia University.
Robert is obsessed with following and playing soccer, he loves to cook, and likes reading and writing.
Nate has been working with data for 10 years. He started in government building models to identify unemployment insurance claimants likely to exhaust their benefits, then worked in politics on opinion research and targeting voters, and then worked in technology on creating targeting segments and classifying searches. Nate has a BA and MPP from the University of Michigan.
Nate is a transplant from Michigan. Outside work, Nate enjoys exploring the Pacific Northwest and following Michigan sports.
Senior Account Manager, Advertiser
Christy earned a degree in Business Communications & International Business from Arizona State University. Upon graduation, Christy stayed in Arizona to work as a Search Marketing Consultant at a digital advertising start-up. She also coached high school lacrosse for two years prior to moving to NYC in 2014, where she joined the Dentsu Aegis agency network as an Account Lead. Throughout her agency experience, Christy serviced CPG, luxury and retail clients across multiple digital channels before joining the Placed team in 2016.
In her spare time, Christy enjoys creating her own "Chopped" challenges, and is determined to keep a garden alive in an NYC apartment. She also enjoys running along the East River, hiking, traveling and spending summers eating ice cream on Long Beach Island.
Over the past ten years Mike used statistics and quantitative analysis to understand how the brain process smell and hunger: He found that the brain creates an odor afterimage, analogous to visual afterimages. He designed a Computational Neuroscience B.A. from Case Western, and received a Ph.D. in Neurobiology from Duke.
For fun, he makes lists and maps of restaurants he has been to and wants to go to.
Senior Account Manager, Partners
Jessica been in the digital industry for over 9 years with experience in cross channel marketing, campaign management, and program management. Prior to joining Placed, Jessica was at Acceleration (part of WPP) heading up the North American PMO and ensuring smooth project delivery on top tier clientele. She holds a Bachelor's degree in Marketing / Management from University of Massachusetts, Lowell.
In her free time she enjoys hiking the New Jersey Palisades, fostering cats, and going to New Hampshire to visit family.
Kevin is a recent graduate from the University of Michigan with a degree in Industrial and Operations Engineering. His degree focused on optimizing systems and reducing waste, and he has a passion for streamlining processes. After graduating, Kevin moved from his home state of Michigan to Seattle and joined the Placed Account Team.
In his free time, Kevin enjoys hiking, baking, and playing games.
Senior Account Manager, Partners
Spring joined Placed after 7 years in the media agency world. She began her career at MediaVest in research and brand strategy on various Coca-Cola and Heineken brands. From there, she joined SWK Partners (a Kinetic agency) where she shifted her focus to out of home strategy and investment. Most recently, she was a Supervisor of out of home at Horizon Media where she worked across a broad range of categories such as CPG, retail, telecom, and pharma.
A proud Jersey Girl, she enjoys spending any free time with her husband, Jay and son Gabe.
Account Director, Advertisers
Ryan has held roles in programmatic sales, marketing, and ad operations for over a decade. He began his career in advertising at DrivePM after graduating from the University of Washington. After Microsoft acquired aQuantive in 2007, Ryan managed an ad operations team focused on emerging markets as well as temporarily relocating to South America to develop local field sales. Most recently Ryan worked as a Programmatic Sales Executive, managing Microsoft's relationships with agencies, networks and trading desks.
Ryan is a lifelong resident of the Pacific NW, and outside of work he enjoys collecting records, cooking, fishing, and spending time outdoors with his girlfriend Meg.
Isabelle is originally from South Florida. She moved to Maryland to attend college at Johns Hopkins University. She graduated May 2016 with a Bachelor's degree in Economics and a minor in Entrepreneurship and Management.
She is very excited to start her career at Placed! In her spare time, she enjoys trips to the beach and traveling!
Seth has more then ten years experience in digital media and technology, a career that began at Digitas with stops at Yahoo, Rocket Fuel and, most recently, eBay's sales team at Triad Retail Media. Seth's experience has expanded from managing the very top Fortune 500 accounts to building out new territories. Throughout his career there has been one constant, which has been to continuously adapt to the ever-changing digital landscape; what a great place to be!
Outside of Placed, Seth is an avid traveler, hockey and music fan, and DIY enthusiast. If he's not hiking up a mountain in a foreign land, he can be found attending a hockey game or concert, or repairing old furniture in the backyard. Of course, all of this is now secondary to his newest passion: raising his daughter with his wife in Brooklyn.
Senior Account Manager, Partners
Born and raised in NY Jose received his Bachelors Degree & MBA from Adelphi University. After that he cut his teeth in the startup world at a small web design firm before moving to Investing Channel one of the largest vertical ad networks for Financial advertising. After advancing to lead the team of Account Managers there he moved to Taboola to join their Strategic Accounts team. He helped build and manage some of the largest relationships with major publishing brands across the US.
Outside of the office he is a bit of a foodie & beer snob, a dog lover, a huge car guy and he loves watching baseball, football and lacrosse. Lately though he has been spending most of his time with his newborn son.
Having previously interned at Placed while attending the University of Washington, Dillon Dukek is excited to once again be working with the team at Placed. He finds actionable customer insights from seemingly arbitrary data sets fascinating. He is continually working to learn new and exciting ways to process and look at data.
Outside of work, Dillon enjoys being out on the water. Whether it's fishing, wakeboarding, or just taking some friends out for a boat ride, if it's nice outside, that is most likely where he will be.
Account Manager, Partners
Kaylin graduated from Michigan State University with a degree in Advertising. After graduation, Kaylin moved to NYC and worked in marketing at a fashion startup for a year and half before joining Horizon Media as a Digital Planner. During her time at Horizon, she planned digital campaigns for clients such as CarMax and Weight Watchers.
New to Seattle, Kaylin enjoys spending her time hiking and exploring her new city. She also loves live music, yoga and traveling.
Dylan is a data professional with experience in more industries than would comfortably fit in this blurb. In the last few years, he has developed a passion for helping marketers do their jobs. Prior to joining Placed, he contributed to local startups Simply Measured and Placements.io.
Dylan is a life-long Seattle resident and uses his free time to practice yoga, read comic books, and live near the office.
Jules' first job in media was at an agency, planning and buying in TV for AT&T, Paramount, and T-Mobile. From there he moved over to BrightRoll where he spent three and half years working in programmatic platform solutions and was a part of the company during their acquisition by Yahoo! Most recently, he was at SoundHound, Inc., an audio recognition and cognition company that's working to voice enable the world.
Originally from upstate New York, he moved down to NYC in 2008. When not in the office you'll likely find him either at the movies, hiking, swimming, and camping, or on his way to have a really good bowl of pasta or slice of pizza.
Anthony has been working in the media industry for over 13 years, with experience spanning TV, Video, Content Syndication, Direct response and Data driven solutions. Most recently he was at Cardlytics where he was VP, West Coast Agency partnerships, where he and his team were responsible for driving adoption of Cardlytics purchase data targeting and measurement solutions with a focus on Restaurant, Retail and Entertainment clients. Prior to this Anthony lead West Coast Sales for Inform Media, and from 2007 – 2012 Anthony held a variety of senior sales & leadership positions at Amobee in The US and Australia.
He was born and raised in Melbourne, Australia, but has spent the last 12 years living in Sydney & Los Angeles. Australians often go by a nickname and therefore most people call him Jacko. Outside of work he enjoys keeping fit, practicing yoga and spending time with his wife Kristen and young son Harry around their Santa Monica neighborhood.
Lindsay graduated with a degree in communication from the University of Washington. She spent two years in the mobile gaming industry before making the move to NYC, where she worked as an account manager for a children's book manufacturer. She is very excited to now be part of the Placed team!
In her spare time, Lindsay loves traveling, finding the best happy hours, and showing pictures of her cat to anyone willing to look.
After graduating from UC Berkeley, Lauren returned to Los Angeles, where she was raised, to begin her career in advertising at legalzoom.com. She then moved to Las Vegas to do in-house media buying for MGM Resorts and Wynn Las Vegas. Specific Media/Viant brought Lauren to the sales side over 6 years ago. She initially launched and ran the Vegas/Arizona territory and later moved back to Los Angeles to manage Viant's Southwest team.
Outside of work, Lauren loves to travel, wine taste, and hike.
Julian is a software developer who grew up in Mississauga, Ontario, Canada and studied Math / Computer Science at the University of Waterloo. He moved to Seattle to work at Microsoft on the Windows team, working on features like Windows Spotlight, HomeGroup, and Windows Setup. Having done many years of C++ development, Julian switched to his current focus of mobile development and building beautiful and fun UX. After working as a contractor with Bellevue-based BYNDL, he found his current home at Placed.
Outside of work, Julian is an obsessive Toronto Raptors fan, an avid rock climber, and an enthusiastic eater of Japanese food, Chinese food, and any fried form of chicken. You might find him around town singing karaoke or at an open mic, shamelessly covering pop music on his guitar.
Kenneth was raised a Hoosier and got his B.S. from Purdue University before moving out to Seattle last year. He has experience working in consulting, defense contracting, and retail e-commerce.
Some of his interests include nature and games. His most recent hobby, sailing, has him out on Lake Union nearly every week.
Senior Product Manager
Aaron is a Seattle Native, who has been extensive experience in the digital media space, working in small and large companies. He's always appreciated the impact of data in advertising and driving better experiences for users.
Outside of work, Aaron is engaged with a few community non-profits and enjoys spending time with his family, traveling and running whenever he can.
A Detroit native, Amy has worked in media advertising her entire career. Spending time at various agencies such as GMPW (Starcom), Team Detroit (GTB) and Doner, as well as a list of vendor/publishers. She comes to Placed most recently after spending nearly 6 years at Rocket Fuel where she opened the Detroit office in January 2011.
In her spare time when not attending kids events/sports, this mom of three enjoys watching cooking shows, reading and boating on Lake St. Clair - no, it's not a great lake!
John is a data professional with a background with spatial data. Before coming to Placed, he worked for Leidos making high resolution maps from aerial imagery for the government.
In his spare time, he enjoys cooking and spending time outside.
After graduating from the University of Tampa in 2011, Brittany immediately launched her career in advertising. She started as a Sales Planner for PulsePoint, determined to transition to a direct sales role. From there she landed at Medialets where she spent three years building strategic partnerships around mobile measurement and attribution. She is excited to build on her measurement expertise with Placed.
When she's not in the office, Brittany enjoys working out, exploring the latest restaurant openings in NYC, and indulging in all of the reality that Bravo has to offer.
Mike Caley is our new Sales Director covering the southwest territory out of Dallas. He has been selling Placed for several years at Thinknear and most recently Verve.
Here are a few fun facts:
- Amazing wife, Kim and 4 awesome children: Justin, Tyler, Austin & Grace (by the 'Grace' of God we finally got the girl!)
- Big Dallas sports fan - Cowboys, Stars, Rangers
- Austin (10 year old) plays goalie on the little Stars, competing nationally against top youth teams
- Main hobby is attending kids events (not much time for anything else)
- Statistically safe to fly with, because of being in a private plane crash as a teenager and astronomical odds of being in another one
- In process of building a new home to move-in the moms for their golden years. 3 generations under the same roof starting early next year!
Richard joins Placed as a Client Success Engineer and works with our New York Account Management and Sales team. He has his Computer Science BS from Stevens Institute of Technology and before Placed, was a Software Engineer at Ghostery and Application Support Engineer at Magnetic.
Outside of Placed, Richard spends time with his silver Labrador and tries to go canoe camping as often as he can. He's also an aspiring Dungeons and Dragons Dungeon Master!
Account Director, Advertisers
Shannon Gessner brings over a decade of experience in digital advertising to the Placed team, with her career spanning across traditional & programmatic media, as well as analytics. She recently joins us from AOL, a Verizon company, where she was a Platform Director working on some of AOL's most strategic accounts. Prior to AOL Shannon worked at Vizu, which was later acquired by Nielsen. While at Nielsen, she led the UK launch of the OBE & DAR products and established the client services' team to service them. She holds a MSc from St. Cross College, University of Oxford & a BA from Mount Holyoke College.
Outside of work, Shannon is passionate about her local community where she volunteers with several organizations that include: animal rescue and community development. She lives in Queens, NY with her mini-schnauzer, Marcy.
David joins Placed after graduating from SUNY University at Buffalo in 2016 where he holds a degree in Business Administration with concentrations in Finance and Marketing. While in school, he interned in the digital media industry and is excited to be with another growing AdTech company.
David enjoys staying active by playing tennis, skiing, and going to the gym, as well as going on hikes with his dog, Riley. He is also a big sports fan and movie enthusiast.
Prior to joining Placed, Luke researched the neural and computational mechanisms underlying visual object recognition and decision making. It was during his time as a neuroscientist that he developed a passion for using probabilistic and statistical methods to extract meaning and structure from noisy data. He is very excited to have the opportunity to use similar methods to solve new and challenging problems in ad attribution.
Luke received his PhD in neuroscience from Brown University and completed a postdoc at Columbia University. He is a huge fan of the Pacific Northwest, and seemingly like everyone else in the region, loves outdoor activities, including hiking and snowboarding. He is also an avid music listener (some would say snob) and has been known to enjoy the occasional game of Agricola.
Kayla grew up in a small town called Manteca in Northern California before moving to San Diego for school. She graduated from San Diego State University in 2015 with a degree in Recreation and Tourism Management with an emphasis in Sustainability. She then spent a year abroad working and traveling through Australia before returning to the States. Kayla was able to pick anywhere to move/settle down and she chose Seattle. Kayla joins Placed to learn and expand her horizons outside of hospitality.
In her spare time she loves practicing photography, has a passion for food and exploring Seattle's restaurants. Kayla also enjoys the occasional hike and loves to blog.
After growing up in California and Colorado, Andrew studied mathematics at the University of Puget Sound and Indiana University, focusing on harmonic analysis and fluid dynamics. In 2016, he decided to change careers into software engineering.
In his spare time, Andrew enjoys eating all sorts of food and watching sports. He returns home to his partner, Jessica, and German shepherd dog, Theo.
Darren is a northwest native (born and raised in Woodinville) recently returned from Southern California, where he graduated from Chapman University and remained for a few years after that. Prior to moving back to Seattle, he spent the summer driving/camping/mountain biking around the U.S., using the experience as a platform to create content & raise funds for the National M.S. Society.
When not crashing on his bicycle, Darren enjoys ambitious cooking adventures, a good mystery novel, and watching Doug Baldwin do some magical, magical things. Also, he will pretty much always say yes to coffee.
Partner Development Director
Matt has been working in the digital media industry for over 9 years. He has experience spanning business development, media buying, exchange and programmatic platform sales. Most recently, he was a Sales Director at Turn. Prior to Turn, Matt was at BrightRoll (which was acquired by Yahoo!) where he was the Director of Sales selling the BrightRoll Exchange and DSP to some of the largest brands and ad tech companies.
Matt was born and raised in Los Angeles where he currently lives with his wife and their maltese-shitzu. He received his MBA and undergraduate degrees from Loyola Marymount University. Outside of work, he enjoys reading, running, playing tennis, and rooting for all LA sports teams.
Account Director, Partners
Chris most recently served as Director of Enterprise Accounts at CPXi—a digital media holding company—where he managed partnerships with ESPN and NBCUniversal, among others. He also worked closely with the Engineering team to shape the future of the AdReady technology, a demand-side buying platform.
Born and raised in the Seattle area, you can find Chris at just about every Seahawks and Sounders home games or rooting on his alma mater, the Washington State University Cougars. He also loves to dust off his passport and explore the world.
Senior Account Manager, Advertisers
Joe graduated from Syracuse University with a dual degree in Finance and Marketing. Over the past couple years, he has advised clients across various verticals to better understand their core audience groups by leveraging Vision Critical's customer intelligence platform. More recently, he spearheaded media strategy, planning, and execution, focusing on FinServ clients across numerous social platforms at SocialCode.
Joe loves sports (die-hard Syracuse basketball and New York Giants fan) and has a newfound passion for traveling after his recent trips to Montréal and New Orleans. He also loves to discover new craft beer and coffee during his leisure time.
Ryan graduated from Washington State University with a bachelor's degree in computer engineering. Previously, he gained experience working on healthcare analytics software at Caradigm, where he managed servers and developed automation. He came to Placed interested in the startup atmosphere and with an eagerness to add to the success of the team.
Outside of work, Ryan is an avid hiker and snowboarder. He also enjoys comic books and video games.
Kalle earned a PhD in Mathematics from the University of Turku, Finland. Prior to joining Placed, he spent ten years researching Theoretical Computer Science, exploring and pushing the boundaries of predictability and chaos. More recently, he focused on applying Data Science to solving real-world problems, such as detecting phishing websites.
In his spare time, Kalle is kept busy by his young kids and exploring the marvelous Pacific Northwest.
Software Engineer in Test
Elaine has been a software engineer for over 15 years. Previously, she worked at Evernote for four years, building the commerce and payment systems and contributing to the Android client. Prior to Evernote, she was at Oracle in San Francisco for five years where she worked on the Telecom web services platform. She is very excited about her first role as a SDET.
New to the Seattle area, Elaine enjoys traveling, hiking, and exploring new places. She also loves to read and learn new technologies.
Technical Program Manager
Ben is joining Placed after spending two years at Microsoft working on the Windows 10 core platform. Prior to that, he co-founded a mobile gaming and hardware startup called Splat, and he is very excited to be working in a startup environment again. Ben received both his bachelor's and master's in computer science from Cornell University in his home state of New York.
When he's off the clock, Ben enjoys playing video games, going to the gym, and spending time with his two closest companions: his girlfriend of 8 years and their Siberian cat, Taquito.
Account Manager, Advertisers
Jamie has more than seven years of digital media experience. After graduating from the University of San Francisco, she started her advertising career at CBS Interactive before moving to TechCrunch where she managed ad operations and event programs. After three years with TechCrunch, she moved to New York to work at the New York Times in ad platforms where she worked closely with ad ops, product, and technology teams to implement new products.
Jamie is originally from Hawaii and enjoys discovering the city with her daughter and pet Pomeranian. When she's able to find a babysitter, she'll try to attend a concert, sporting event, or eat at a new restaurant.
Senior Software Engineer
AK received computer science degrees from both Washington State University and the University of Washington, hence how his team always wins the Apple Cup. He loves startups since he prefers the intimate environment that they embrace.
AK recently discovered his love for gardening. He likens it to programming with exceptionally long debug cycles. He finds that plants are quite deterministic, proper inputs generally guarantee desired outputs.
Account Manager, Advertisers
Alison graduated from USC and started her career working at an inventory management software company before turning to media. She has experience in the OOH sector (at IZ-ON Media, now known as PRN) and most recently in email advertising/ad tech (at LiveIntent). As an Account Manager at LiveIntent, she worked closely with both agencies and brands to manage and optimize their campaigns. She is excited to expand on our account management experience at Placed!
Outside of work, Alison enjoys hiking, yoga, exploring Seattle, and spending time with her retired racing greyhound, Queso.
Senior Director, Insights & Analytics
Lanae Weir is the Senior Director of Client Insights & Analytics at Placed.com, working with partners across the advertising ecosystem to provide actionable insights into visitation behaviors and offline attribution. Previously, she lead Sales Insights for platform and exchange advertisers as well as brands in the retail, QSR, education, online services, and sports categories at Yahoo. Prior to the acquisition by Yahoo in 2015, Lanae led the research team at BrightRoll where she was focused on delivering industry level insights to brand marketers on the effectiveness of programmatic video advertising.
While a seven year Portland based hiatus from the Puget Sound area solidified a love for Oregon pinots, statement socks and a glib reference to living the as yet unscripted combined satire of "Portlandia meets Mad Men meets Silicon Valley", Lanae is a longtime Pacific NW resident. She is an avid Seattle sports fan equally as passionate about open roof days at Safeco Field and postseason Seahawks games as she is about data on the crowds cheering alongside her. When she isn't yelling from the stands or gleaning insights from visitation data, Lanae can be found ferry bound with a SUP racked or a trail map on hand in her ongoing quest to get outside.
Software Engineer in Test
Before joining Placed, Irina took a variety of software engineering roles in the Seattle area. She worked for Microsoft Office for over 12 years, and more recently on library management software at ProQuest. She is truly passionate about software quality and automation technologies.
In her spare time, Irina enjoys biking, hiking, skiing, and last but not least, chocolate!
Senior DevOps Engineer
Dharmendra moved to Seattle after finishing his Masters in Computer Science at the University of Missouri and has since lived here in the Pacific Northwest. He started as a contractor at Microsoft and moved on to Amazon where he worked on the platform engineering team. Dharmendra took a break from that field to open a coffee shop in Seattle and was the owner/operator of that for six years. He decided to move back to technology and worked at Cequint, Inc and subsequently worked at Nordstrom since 2014.
When he's not busy working, Dharmendra loves to travel and will go to Europe any chance he gets. He loves to watch really old classic black and white movies (anything released before 1960) and is a big fan of Jazz music. He also plays percussions in a local jazz infused instrumental band called Audio Pirati.
Customer Support Specialist
Larry is a recent communications graduate from the University of Washington Bothell. Born and raised in Seattle, his love for local sports (bring back our Sonics!) and the communities formed from them, has lead him to pursue a career in public relations. Being able to find a startup like Placed has allowed Larry to stay true to himself, while still being able to grow and develop.
When not in the office, you can find Larry down at the lakes, looking for his next big catch or volunteering with non-profit youth sporting programs.
Software Development Engineer in Test
David Him began his career in software quality assurance as a manual tester at a local startup. Right away, he realized he could make a direct impact on the success of a product by uncovering bugs before the end-user. When David realized repetitive tasks could be automated, he sought to add the ability to program into his tool belt. He enjoys building web UI automation and tools that will help him excel in his position.
Outside of work, David enjoys seeing his son grow and everything else that come with being a parent. When he has some free time, you can find him jogging around Seward Park or working in the garden, where his wife says he spends way too much time.
Sr. Director, Finance
Joon brings over 20 years of accounting and finance experience to Placed as the Sr. Director of Finance. Before joining Placed, he served as the Director of Finance for Turi (acquired by Apple) where he led the company's accounting and finance activities. Prior to Turi, he was the CEO of Owtel Holding Inc., based in Hong Kong, and held various leadership roles at Isilon (acquired by EMC) across operations, finance, and accounting. While at Isilon, Joon was also a key member of the team who completed the company's successful initial public offering. Joon graduated with a B.A. in Accounting and Finance from University of Washington.Close
Anne graduated from Elon University in North Carolina in 2012. She grew up just outside of Philadelphia and has now lived in New York for 5 years. Previously, she worked at Fox Sports, Shoptiques, and most recently Medialets.
In her free time, Anne enjoys eating, traveling, and hanging out with friends and family.
Amy has been working in digital media across both publisher and agency side for over seven years. A results-driven marketer with a strong background in programmatic display, she most recently worked at iProspect as a Client Services Manager helping clients reach their business goals through a variety of paid, earned, and organic channels. Through her agency experience, Amy has worked across every different vertical imaginable including finance, FMCG, telecommunications, luxury, retail, and e-commerce.
Amy is an avid traveler having lived in 4 different countries to date, prior to moving to New York she did a 3-year stint in Sydney, Australia. Amy is originally from Toronto, Canada and luckily holds a dual US & Canadian citizenship. She lives in Williamsburg and in her spare time enjoys seeing live music across the city and trying to find the best NYC brunch spots.
Account Manager, Partners
Hilary joins Placed from AOL where she executed and analyzed Xbox Advertising campaigns for national agencies, advertisers, and Microsoft partners, across East Coast, West Coast, Canada, and Brazil markets. Prior to working with Xbox, Hilary spent 3 years at King 5, the local Seattle news station as a digital sales specialist owning client relationships for regional campaigns, and 3 years previously running multiple Abercrombie & Fitch stores in the greater Seattle area. Hilary earned her B.B.A. from the University of Portland, with an emphasis in Marketing & Management.
In her free time, Hilary enjoys exploring new Seattle restaurants, yoga, and has recently taken an interest in hiking throughout the PNW.
Senior Technical Program Manager
Megan is a technical program manager with a strong interest in utilizing data to provide unique insights to businesses and consumers. She holds a Master's Degree in Information Management from the University of Washington and has worked in the software industry for 15 years.
Prior to joining Placed, Megan worked at VoiceBox Technologies, leading the development of voice personal assistant applications and at the Bluetooth Special Interest group as development manager for the official Bluetooth websites.
In her free time, Megan enjoys cycling, reading and spending time with her husband and their two dogs.
Software Development Manager
Vasiliy received computer science degree from Moscow Still and Allows Institute. He worked in a variety of areas during his 20 years of development career: Accounting, Telecommunication, Oil and Gas, Risk management, Advertisement. He joined Placed after spending 5 years building AWS comparable private IaaS offering.
Outside of work he enjoys seeing his three kids grow and everything else that come with being a parent. When he has some free time, you can find him working on his house, biking, hiking or camping.