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Move Past the Geo-Fence with Placed Targeting
People generate thousands of locations a day with their smartphones, so why only target a mobile ad against a single place?
By mapping the relationships between places, Placed Targeting enables Marketers to proactively reach their audience wherever they are in the real world, rather than waiting until a person is within proximity to a specific place.
Placed Targeting assigns features to a given set of latitude and longitude points in real time, providing Advertisers, Publishers and Networks with data to reach the right audiences at scale, while matching or exceeding the performance of standard geo-fencing.
Drive in-store visits by reaching high affinity consumers.
Reach audiences while they are still in the decision-making process and not in proximity of your stores.
Step past the fence to reach a larger audience of consumers.
Campaigns leveraging Placed Targeting have reported click-through and conversion rates on-par or better than geo-fencing.
Placed Targeting expands your targetable inventory without sacrificing performance. Be confident that the ads served are reaching the right audience in the right place.
The foundation for Placed Targeting is Placed Insights, which has measured 20 billion locations to date across hundreds of thousands of opted-in panelists.
Placed Targeting leverages location (latitude / longitude), not individuals, to enable the delivery of mobile advertising. By scoring each location through the Place Graph, Placed is able to measure the connections between places in aggregate for mobile ad targeting.
"... targeting the right consumer; driving foot traffic, and then proving what worked. Placed Targeting and Attribution are now an important part of that formula at Verve..."
- James Smith, CRO at Verve
"... crunching billions of location data points to tell advertisers exactly which places their audiences frequent the most in the real world..."
- Taylor Soper, Geekwire
Placed also offers Attribution, enabling Advertisers, Agencies, Publishers and Ad Networks to connect mobile ad exposure with in-store visits. Learn more about Placed Attribution.