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Move Past the Geo-Fence with Placed Targeting

People generate thousands of locations a day with their smartphones, so why only target a mobile ad against a single place?

BENEFITS OF PLACED TARGETING

By mapping the relationships between places, Placed Targeting enables Marketers to proactively reach their audience wherever they are in the real world, rather than waiting until a person is within proximity to a specific place.

Placed Targeting assigns features to a given set of latitude and longitude points in real time, providing Advertisers, Publishers and Networks with data to reach the right audiences at scale, while matching or exceeding the performance of standard geo-fencing.

Retailers + Restaurants

Drive in-store visits by reaching high affinity consumers.

Before Proximity

Reach audiences while they are still in the decision-making process and not in proximity of your stores.

Extend Reach

Step past the fence to reach a larger audience of consumers.

Performance

Campaigns leveraging Placed Targeting have reported click-through and conversion rates on-par or better than geo-fencing.


Get Started

Advertisers

Simply request Placed Targeting on your next campaign. Placed works with some of the largest mobile networks and publishers, and is continually adding to our list of partners.

Find out if your provider is a Placed partner or contact us if you’d like us to work with them.

Mobile Networks | Publishers

Placed Targeting expands your targetable inventory without sacrificing performance. Be confident that the ads served are reaching the right audience in the right place.

Contact us to enable Placed Targeting on your mobile network or site, and join our growing list of partners.


Data Scale and Privacy

The foundation for Placed Targeting is Placed Insights, which measures nearly 1 billion locations a day across more than 1 million opted-in panelists.

Placed Targeting leverages location (latitude / longitude), not individuals, to enable the delivery of mobile advertising. By scoring each location through the Place Graph®, Placed is able to measure the connections between places in aggregate for mobile ad targeting.


What People are Saying about Placed Targeting

"... targeting the right consumer; driving foot traffic, and then proving what worked. Placed Targeting and Attribution are now an important part of that formula at Verve..."

- James Smith, CRO at Verve

"... crunching billions of location data points to tell advertisers exactly which places their audiences frequent the most in the real world..."

- Taylor Soper, Geekwire


Placed also offers Attribution, enabling Advertisers, Agencies, Publishers and Ad Networks to connect mobile ad exposure with in-store visits. Learn more about Placed Attribution.