STATE OF PLACE: Q1 2013

The State of Place: Q1 2013 provides an unprecedented look at the top businesses in the U.S., quantifying for the first time in-store visitation across the nation. The report also analyzes the shifts in Americans’ offline behaviors, revealing the retailers, restaurants and businesses that were more successful at driving more consumers through their doors in the first part of the year, as well as a look at those that were less successful at capturing traffic share.

The State of Place is based on data from Placed Insights. Leveraging the world’s largest location panel, Placed Insights measures over 70 million locations a day across more than 70,000 U.S. panelists who have opted-in to share their location, creating the most accurate and comprehensive view of consumer behavior in the physical world.

Among the Study’s Key Findings

  • The inaugural ranking of the most-visited U.S. businesses was led by McDonald’s, Walmart and Subway.
  • Taxes, March Madness, wedding engagements, and spring break travel fueled the largest growth in category visitation.
  • Barnes & Noble, Bed Bath & Beyond, Macy’s, Big Lots, Petco and American Eagle Outfitters were among the top-gaining retailers in rank during the first part of the year.
  • Applebee’s passed Dunkin Donuts to secure the #7 slot in Food & Beverage on the heels of its 2 for $20 promotion in March. Sonic Drive-In climbed into the top destination ranking #10, unseating KFC.

Report Content

  • Business and Category Rankings in March
  • Retail Trends: Demographic Insights and Affinity Analysis
  • Restaurant Trends: Demographic Insights

Top U.S. Retailers by In-Store Visitors
Date: March 2013 vs. January 2013
Source: Placed Insights
Rank Change Business Rank Change Business
1 - Walmart 11 +3 Verizon Wireless
2 - Walgreens 12 -1 Lowe's
3 - CVS 13 - AT&T Wireless
4 +1 Target 14 +2 Best Buy
5 -1 GameStop 15 -3 Sams Club
6 - RadioShack 16 -6 Auto Zone
7 - Dollar Tree 17 +8 Barnes & Noble
8 - Rite Aid 18 +1 Old Navy
9 - The Home Depot 19 -2 Blockbuster
10 +5 Kohl's 20 - J.C. Penney
Find out which retailers gained and fell in rank during the start of the year.