82% OF CONSUMERS PLAN TO SPEND THE SAME OR MORE THIS HOLIDAY SEASON
Holiday shopping has triumphed as a long standing tradition, proving to be the most crucial time of year for marketers, advertisers, and shoppers alike. As the year of 2015 comes to a close, shopping online and off are officially no longer separate activities; rather, they are one in the same. Omnichannel now rules in how consumers research, spend, and save.
To better understand the consumer’s shopping activities for the upcoming holiday season, RetailMeNot partnered with Placed. In this independent study commissioned by RetailMeNot, Placed surveyed over 10,000 consumers from its mobile audience on their upcoming planned holiday shopping activities. The findings arm retailers everywhere with insights to successfully meet the challenge of having an impact on the omnichannel shopper and their purchase this holiday season.
Among the study's key findings
- The 2015 holiday season will set the stage for strong retail numbers, with consumers planning to spend on average $492.72 on gifts this year.
- Black Friday continues to hold the reign as the busiest shopping day of the year in the US with 55.9% of consumers planning to hit the stores on the Friday after Thanksgiving, and Cyber Monday claims the #2 position with 45.1% planning to shop on the digital deal day.
- In 2015, the omnichannel shopper shifts from minority to majority with 55% of consumers planning to holiday shop equally online and offline.