Leveraging Behavioral Mobile Ad Targeting for the Holiday Shopping Season

Placed Targeting Helps Retailers Reach More Black Friday Shoppers

Overview

Time-sensitive events, like Black Friday, don’t always lend themselves well to traditional geo-fencing as many shopping decisions are planned well in advance of store visitation.

In order to make the greatest mobile impact this holiday season, retailers need to reach holiday shoppers early, as waiting for store proximity may be too late to change shopper behavior.

Using the Placed Targeting Black Friday Model, retailers are able to reach Black Friday shoppers at high-affinity locations wherever they are in the physical world; regardless of proximity to their store.

Download the PDF to learn how to reach the right audience at the right place to impact shopper behavior.

Black friday 2013