Gaining Actionable Insights From Location Data:

A CPG Company uses Placed Data to Develop Marketing Strategy

Overview

With the rising adoption of smartphones, many brands face the challenge of effectively using mobile devices to improve their marketing strategies – a challenge that is especially difficult for traditional offline companies. A Consumer Packaged Goods (CPG) Company faced this dilemma when they approached Placed. The company wanted to find new ways to drive sales by leveraging mobile devices, but knew that direct sales of its products via mobile was not probable given the nature of its products. How could the company leverage mobile data and insights to drive new buyers and past purchasers into stores and through the checkout line?

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Example of the customized recruitment webpage used to invite customers to join the location panel.

The CPG Company utilized Placed to discover where its customers were going in the physical world, building a robust and actionable location profile of its key audience segments. Using this consumer market research tool, the CPG Company was able to drive three major marketing initiatives to increase sales based on location data.

Download the PDF to learn how this CPG Company used location data to drive in-store sales.

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