White Papers

CPG Grovery
SHOWROOMING AT THE DEALERSHIP:

Understanding the role that smartphones play on the auto dealership lot

CPG Grovery
MOMS IN THE GROCERY AISLE:

Factors that Impact the Grocery Shopping Behaviors of Mothers

TV Ad Spend Visitors
TV AD SPEND AND STORE VISITS:

Walmart Leads the Competition in Key Cost Per Visitor Share Metric On Black Friday

Holiday Shopper Profile 2013.
HOLIDAY SHOPPER PROFILE 2013:

Offline Insights into Thanksgiving and Black Friday Shoppers

Ratings fall tv 2013.
RATINGS TO RETAIL - FALL TV 2013:

The Relationship between TV and In-Store Visitation

Retail trends and research.
BACK-TO-SCHOOL SHOPPING 2013:

Discover the back-to-school shopping trends for 2013.

Most visited U.S. destinations.
STATE OF PLACE Q2 2013:

Find out the top 50 most-visited U.S. destinations.

Fast Food Landscape Part 2
DINING OUT IN AMERICA:

Part 2: The Impact of New Menu Items, Value and Nutrition

Fast Food Landscape
DINING OUT IN AMERICA:

Part 1: The Quick Service Restaurant Landscape

Trends shaping retailers
STATE OF PLACE Q1 2013:

Find out the latest trends shaping retailers, restaurants, and brands.

Amazon Impacting Retailers
AISLE TO AMAZON:

How Amazon is Impacting Brick-and-Mortar Retailers

Measuring Consumer Behavior
MEASURING OFFLINE CONSUMER BEHAVIOR:

Understanding the Foundation of Location Measurement and Analytics


Placed Insights Case Studies

Retail Store Traffic
QUANITFYING THE OFFLINE IMPACT OF MOBILE ADS:

Placed Measures 43% Lift in Restaurant Visits for National Fast Food Advertiser

Retail Store Traffic
LEVERAGING BEHAVIORAL MOBILE AD TARGETING:

Placed Targeting Helps Retailers Reach More Black Friday Shoppers

Retail Store Traffic
QUANTIFYING RETAIL STORE TRAFFIC WITH PLACED:

Placed Measures Surge in Black Friday Store Traffic for American Eagle, Well in Advance of Positive Earnings Announcement

CPG Marketing
GAINING ACTIONABLE INSIGHTS FROM LOCATION DATA:

A CPG Company Uses Placed Data to Develop Marketing Strategy