White Papers
STATE OF PLACE Q1 2013:
Find out the latest trends shaping retailers, restaurants, and brands.
AISLE TO AMAZON:
How Amazon is Impacting Brick-and-Mortar Retailers
MEASURING OFFLINE CONSUMER BEHAVIOR:
Understanding the Foundation of Location Measurement and Analytics
Placed Insights Case Studies
Placed Nearby Case Studies
QUANTIFYING RETAIL STORE TRAFFIC WITH PLACED:
Placed Measures Surge in Black Friday Store Traffic for American Eagle, Well in Advance of Positive Earnings Announcement
GAINING ACTIONABLE INSIGHTS FROM LOCATION DATA:
A CPG Company Uses Placed Data to Develop Marketing Strategy
INFORMING PRODUCT DEVELOPMENT WITH LOCATION-BASED APP ANALYTICS:
A Large State University Uses Placed Nearby to Determine Which New Features to Add to Mobile App
USING LOCATION ANALYTICS TO MONETIZE MOBILE INVENTORY:
A Leading News Publisher Increases Mobile CPMs with the Help of Placed Nearby