IMPACT OF SPRINT’S LATEST PROMOTION
Did Sprint’s “Cut your bill in half” marketing increase store foot traffic?
SHOWROOMING AT THE DEALERSHIP
Understanding the role that smartphones play on the auto dealership lot
TV AD SPEND AND STORE VISITS
Walmart Leads the Competition in Key Cost Per Visitor Share Metric On Black Friday
LEVERAGING BEHAVIORAL MOBILE AD TARGETING
Placed Targeting Helps Retailers Reach More Black Friday Shoppers