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TV’s Impact on Holiday Foot Traffic

Walmart Spends Wisely This Black Friday

Placed Methodology

Panelists, Composition, and Normalization

Circulars Impacting Retale

Understanding the impact of ad circulars on purchasing decisions among mobile users.

Smartphone shopping impacting auto dealers.

Understanding the role that smartphones play on the auto dealership lot

CPG Grocery

Factors that Impact the Grocery Shopping Behaviors of Mothers

TV Ad Spend Visitors

Walmart Leads the Competition in Key Cost Per Visitor Share Metric On Black Friday

Holiday Shopper Profile 2013.

Offline Insights into Thanksgiving and Black Friday Shoppers

Ratings fall tv 2013.

The Relationship between TV and In-Store Visitation

Retail trends and research.

Discover the back-to-school shopping trends for 2013.

Most visited U.S. destinations.

Find out the top 50 most-visited U.S. destinations.

Fast Food Landscape Part 2

Part 2: The Impact of New Menu Items, Value and Nutrition

Fast Food Landscape

Part 1: The Quick Service Restaurant Landscape

Trends shaping retailers

Find out the latest trends shaping retailers, restaurants, and brands.

Amazon Impacting Retailers

How Amazon is Impacting Brick-and-Mortar Retailers

Measuring Consumer Behavior

Understanding the Foundation of Location Measurement and Analytics


Case Studies

Desktip Ads Store Visits

Placed Sees 5% of Consumers Exposed to Ad Visited Retailer

Retail Store Traffic

Placed Measures 43% Lift in Restaurant Visits for National Fast Food Advertiser

Retail Store Traffic

Placed Targeting Helps Retailers Reach More Black Friday Shoppers

Retail Store Traffic

Placed Measures Surge in Black Friday Store Traffic for American Eagle, Well in Advance of Positive Earnings Announcement

CPG Marketing

A CPG Company Uses Placed Data to Develop Marketing Strategy