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The Ratings Service that quantifies the physical world by mapping the relationship between people and places
UTILIZING DATA AND ANALYTICSsourced from Placed's best-in-class location panel gives you the most informed view of offline consumer behavior. Get the insights necessary to grow and retain key customer segments, benchmark your business against the competition, and measure the impact of advertising campaigns in driving foot traffic to your stores.
Gain Insight into Customers’ Behaviors and Preferences
Measure visitation trends over time and understand how macro and micro-level events affect real world behavior.
Hone in on your most valuable customer segments to understand the places they have the highest and lowest affinity to visit.
Stay ahead of Trends and Competitors
Consumer behaviors can change as quickly as the weather. Placed quantifies these fluctuations in near real-time by measuring changes in market
share across demographics, correlation between places, and attitudinal behaviors.
Build, Scale, and Measure the Offline Impact of Marketing
Understand what is unique about the visitation behaviors of your audience and the places they have a high
affinity to visit. Capitalize on these insights to reach a wider audience through targeted marketing efforts,
and quantify success based on measured changes in behavior.
Solving Location with Place Graph®
Placed measures 200,000,000 locations a day, across more than 500,000 opted-in US smartphones. This data is then run through our Inference Pipeline which references a place database with nearly 300 million features for the US alone. The Inference Pipeline doesn’t require panelists to check-in, complete surveys, or keep a journal, rather the models predict a place using directly measured device data.
The output is Placed's Place Graph®, a comprehensive understanding of the relationships between people and places. Placed's Place Graph® provides clients with access to the largest repository of offline insights into the paths and behaviors of consumers.
Features Put You In Control
Access the full suite of analytics reports in the Placed Insights web interface. Designed to match the usability of leading web analytics solutions; apply filters, compare data sets and export reports for deep insights.
Gain insight into more than 130 business categories and 1,000 distinct business brands including retailers, restaurants, banks, hotels, and more.
Quantify the offline behavior of consumer segments, including gender, age, income, ethnicity, children in household, and relationship status.
Understand the correlations between various businesses and categories. View which businesses share a common audience - and which ones do not.
Gain insights at the U.S. national and regional levels to understand how your audience compares to the average.
Know how consumer behavior changes by day of week, month, quarter, and year.
Customize with Powerful Add-Ons
Design your own location panel, recruit your own audience segments and discover actionable insights into how they behave in the offline world.
Pose questions to the panel and in a matter of days understand places visited by responses from tens of thousands of panelists.