Always Ask for Permission
Placed does not obtain any location data without explicit permission from users.
Insights - At minimum requires a double opt-in, and in most cases, triple opt-in is required using plain and clear language. The user must accept the app’s request for location, provide approval to share location with Placed, and review the terms of service and privacy policy.
Nearby - Apps must receive location permissions at the time the app was installed. Websites require a clear opt-in to a Yes or No prompt to access a user’s location data.
Analytics, Not Ads
No Ad Targeting - Placed does not sell data based on any individual panelist for the purposes of ad targeting.
Simple Opt Out - Opting out is as simple as uninstalling the app, or revoking location permissions.
Not Individually Identifiable
Aggregate Reporting - Location Analytics are most valuable when aggregated across thousands of devices versus just one. Placed’s insights platform is designed to report on an aggregate basis to third parties
PREVENTION - Placed's Location Analytics are designed with safeguards to mask individually identifiable data from third parties.