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Placed Attribution connects the digital and the physical to quantify the impact of mobile advertising on in-store visits. Using direct measurement, Placed Attribution replaces imperfect methodologies that utilize surveys, geo-fences, and ad-based matching solutions. Offline attribution is no longer an art; with Placed, it’s a science.
Understand the relationship between ad impressions and in-store visits by day.
Quantify the impact of audience targeting and ad exposure in driving in-store visits.
Measure the characteristics of the audience exposed to ads.
Placed Insights, which measures nearly 200,000,000 locations a day from over 200,000 opted-in panelists, is the foundation for Placed Attribution. Using the Place Graph®, Placed is able to incorporate markers representing exposure to mobile advertising and attribute that back to an in-store visit.
Transform mobile into a quantifiable performance channel by capturing the impact on offline behavior.
Understand the characteristics of the audience exposed to mobile ads, indexed against the US population.
Placed is the only solution that has a complete view of where people go in the physical world, not relying on consumer recall or utilizing proximity as a proxy for an in-store visit.
Placed is committed to being the leader in proactively protecting people’s privacy. Consumer location is only measured after a multi-step opt-in process has been completed.
"...an incredibly valuable solution for any advertiser with a physical world presence...,"
- Dipanshu Sharma, CEO at xAd
"...brings analytical rigor to understanding how mobile and in-store consumer behaviors work together..."
- Jeff Lanctot, CEO at Mixpo
"...Placed gets closer to the "Attribution" holy grail..."
- Mike Boland, BIA Kelsey
"...it can tell you whether that ad campaign really did drive people to your retail location..."
- Steve Smith, MediaPost
Placed also offers Targeting, providing Advertisers, Publishers and Networks with data to proactively reach the right audience wherever they are in the real world. Learn more about Placed Targeting.