The Placed Team
Our growing team comes from diverse backgrounds with a set of core characteristics that define our culture: (i) build to great, not good, (ii) embrace the opportunity to tackle problems others haven’t, (iii) defining a new sector is exciting, and (iv) be bold.
If you are interested in setting a new standard in mobile, location, and analytics come join us at Placed Careers.
Founder & CEO
David is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes the primary revenue generating product for the company.
Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008). Two out of the last 4 companies David has worked at have either had "cast" in the name, or were acquired by Microsoft. David ranks #1 on Google for "Third Party Ad Serving".Close
VP of Operations
Andrea's background is in digital advertising and analytics. Prior to joining Placed, she was Director of Client Services at Quantcast. As the second hire on the Operations team, she was responsible for building out and scaling the Client Services organization as the company's revenue and client base grew exponentially. While at Quantcast, she was a key contributor to the launch of several products, including Marketer, and Lookalikes, as well as the company's expansion into the UK market.
Before Quantcast, Andrea worked at WebTrends. She holds a degree in marketing and psychology from Tulane University.Close
VP of Data Science
Weilie is a researcher and engineer who enjoys applying data mining and machine learning techniques to solving complex real world problems. He joined Placed from Kiha Software where he worked on semantic search and location modeling. Before that Weilie was on Microsoft Bing's core relevance team, focusing on user intent understanding and search result optimization. He also contributed to Windows' Natural User Interface concepts and Office's digital ink technologies.
Weilie received his PhD in Computer Science from University of Rochester.Close
Director of Analytics
Over the past twelve years, Elliott Waldron has practiced the application of quantitative analysis to solving a number of real-world business problems from airfare prediction to financial prediction. Prior to joining Placed, Elliott was Managing Partner and Cofounder at L1 Partners, a Seattle-based hedge fund that used machine learning to trade financial futures. Prior to L1, he played a key role in developing the world's first airfare prediction service at Farecast.
Elliott Waldron earned a PhD in Cognitive Psychology from the University of California at Santa Barbara and a BA in Psychology from the University of Puget Sound.Close
VP of Engineering
Aaron is a long-time industry veteran, who was most recently SVP of Product and Technology for digital media holding company CPXi, leading the engineering and product efforts across all parts of the ad-tech ecosystem. Prior to that, he served as CTO for demand-side buying platform AdReady (prior to their acquisition by CPXi), as Senior Software Development Manager for Cisco Systems via their acquisition of Pure Networks, and was a Lead Software Design Engineer for Microsoft.
Aaron was born and raised in Michigan before attending Washington University in St. Louis and then making his way out to Seattle.Close
Nick is an engineer interested in big data. He's worked at Cornell University, Microsoft, SEOMoz, Kiha, and now Placed. At SEOMoz Nick engineered the API that now services millions of requests to in-house and partner applications across the SEO industry every day. At Kiha Software Nick was Director of Data Services, running a team of engineers tasked with gathering and managing email and social media communications.
Nick got his master's degree from Cornell University. Outside Placed, Nick works on several other projects including contributing patches for the open source Dynamic Window Manager for X, and Four Thirty-Six, an online Seattle event aggregator, among other projects in his Github profile.Close
RVP of Sales - East
Brett is the RVP of Sales - East for Placed. Prior to joining, he was the VP of Sales for Dstillery where he led all revenue generating efforts for a national team selling cross-device targeting solutions. During his tenure revenue grew from $9M to $70M while tripling the size of the sales team. Before joining the start-up world, Brett spent 3 years at AOL/Advertising.com selling strategic cross-platform solutions to Fortune 100 companies. He also spent time in various operations and account management roles at Yahoo during a time of explosive growth and innovation during the late 90’s.
Brett is passionate snowboarding, music, and has traveled extensively throughout Europe, Central America, India & Nepal.Close
Brad recently graduated from the University of Washington with a degree in Computer Science. Although fresh out of college, Brad comes to Placed with two years of industry experience. While attending classes at the UW Brad worked at Promantek Inc, a local tech start-up, where he built business web applications. At the UW, Brad also balanced his time between a mobile research project and volunteer programming work.Close
Lead Software Engineer
George has a passion for artificial intelligence and data analytics, and has pioneered innovations like 'Open View', a review summarization engine at Marchex, and a Data Recommendation Engine for Microsoft's SQL Azure Cloud Services.
He has his Masters in Computer Science from the University of Southern California and has made strong contributions to many leading companies over the past 12 years including TATA InfoTech, Sallie Mae, Marchex and Microsoft. Outside of the office George is also an ardent musician who records music in his home studio and plays the lead guitar for a Seattle based Classic Rock Band.Close
Director of Engineering
After graduating from Purdue University, Jeremy joined Agilent Technologies where he led a team implementing next generation distributed measurement standards. Next, he moved to Shanghai, China where he taught middle school children, studied Mandarin, and traveled the countryside. After landing in Seattle, he joined Evri, a startup in the news aggregation industry. There, he was the Engineering Manager for the company's backend infrastructure.
Outside of the office, Jeremy spends time biking, camping, and brewing beer.Close
Michael Grebeck is a Scientist with a strong background in statistics, stochastic optimization, and machine learning. Prior to joining Placed, he was an Applied Researcher in online search and display advertising at Advertising.com and Microsoft. He worked on many topics including marketplace architecture, auction bidding strategies, and exploration versus exploitation problems.
Grebeck holds a Ph.D. in Statistics and Probability from UCSB. He also studied Control and Dynamical Systems at Caltech and as a Fulbright Fellow at Lund University.Close
Director of Sales
Eric Warddrip is the Director of Sales at Placed. Previously Eric held the role of Vice President, West Coast Sales for Sporting News Digital, where he was responsible for digital media revenue across their web, mobile, and tablet platforms. Eric has over 13 years of digital sales and management experience, opening sales offices for SportsIllustrated.com and FOXSports.com, and leading the west coast sales team for FOX Sports Digital. Additionally, Eric held the position of Senior Director of Sales for sports blog start up Yardbarker, where he grew and managed all national ad revenue through their acquisition by FOX Sports Digital in 2010.Close
Sid Rajaram is a Data Scientist with a background in in statistical modeling, machine learning and optimization algorithms and is interested in applying these tools to solve real-world business problems. He obtained his PhD in Computational Neuroscience from Boston University in 2014, doing time-series analysis and solving inverse problems in brain imaging data. Prior to that worked on Combinatorial Optimization problems arising in network routing auctions during his Master's at the University of Waterloo.
When not at work, Sid likes to hike, ride bikes, and rock climb in the mountains.Close
Marcus Collins comes from a background bringing quantitative and machine learning approaches to problems in biophysics. He earned his Ph.D. in Physics from Cornell University in 2006, where he applied clustering approaches to understanding how proteins deform under high pressures. In the years since then, he has applied machine learning and statistical approaches to design and analysis of experiments in ion channel and pain signaling research.
Marcus is a Northwest native, and enjoys the special environment here, having climbed and skied many of the major peaks in Washington.Close
Sarah has a background in digital advertising and public relations. Prior to joining Placed, she spent the last three years on the Xbox Advertising team at Microsoft, managing campaign development and execution for clients such as Honda, McDonald’s, Activision, Pepsi, and Geico to name a few. Prior to working on the Xbox team, Sarah spent just over two years working at a boutique public relations firm in Seattle, handling a variety of lifestyle and hospitality clients with a focus on their social media efforts.
Sarah graduated from the University of Washington and still cheers on the Huskies whenever she can. In her free time she also enjoys running, playing soccer, and spending time with friends and family.Close
Jeff’s background is in digital marketing, most recently in the mobile casual games space. Prior to joining Placed, he was a Marketing Manager at Big Fish Games, overseeing mobile user acquisition campaigns for the top grossing app, Big Fish Casino. Prior to mobile, Jeff helped market the growing catalog of 3,000+ desktop games on the customer acquisition team assisting in the distribution of over 2 billion games.
Jeff holds a degree from the University of Minnesota. Outside the office, he enjoys cooking, skiing/snowboarding, camping, woodworking and spending time with family.Close
John comes with experience from a diverse set of advertising practices. Earlier in his career he worked at UM on Verizon’s national media strategy with a focus on traditional mediums, later moving to Zenith to work on Verizon’s local media strategy. Since then he has moved into the advertising technology space where he has worked at two innovative Seattle startups; Mixpo and PrecisionDemand.
At PrecisionDemand he was an Account Director on the client services team, pioneering the way to attributing linear TV advertising to retail and online sales. PrecisionDemand has since been acquired by AOL/adap.tv. At Mixpo, John was team lead of the new agency business channel. While there he defined and deployed a scalable business process to service the high volume of inbound agency campaign requests.Close
Senior Software Engineer
Suma enjoys the challenges of scale in the context of building systems for big data. Prior to joining Placed, she worked at Microsoft where she was on teams that built distributed BI systems, and web services for securing and searching structured data in the cloud. Prior to that, she built grid systems at the University of Florida.
Suma has a Ph.D. in Electrical and Computer Engineering from Purdue University. Outside of work she enjoys reading and hiking.Close
Sara San Antonio
App Marketing Specialist
Sara has been a freelance graphic designer since she was 16 creating logos for non-profits and small start up companies. she graduated from the University of Washington a year ago and went to work at a small user-generated ad company called Zooppa.com before joining Placed.Close
Jack is an applied researcher and engineer with experience in building large-scale machine learning and econometric models. He has worked as a scientist in the Machine Learning and Data Science team at Amazon, co-founded a local marketplace startup, and built statistical investment models at Credit Suisse. He completed his Masters in Computational Science and Engineering at Georgia Institute of Technology, and his Bachelors in Mathematics, Economics and Statistics at the University of Chicago.
In his spare time, he enjoys tennis, traveling, and competitive video gaming.Close
Senior Software Engineer in Test
Shelby is an engineer with a passion for quality and automated testing. Prior to joining Placed she worked at Deutsche Bank where she increased automated testing reliability on several projects and also mentored junior QA interested in test automation. Prior to that she worked at several companies adding automated test coverage and improving software quality practices.
While not at work Shelby likes riding her bike, exploring all the beautiful places in the Pacific Northwest and reading. She is also a 3rd degree blackbelt in karate.Close
Senior Account Manager
Nick’s background is in the digital advertising industry and has an extensive operations background. Prior to joining Placed, he worked on Amazon’s growing advertising business as an Account Manager. Nick worked with a variety of clients, focusing on the Softlines, Hardlines, and Financial Services verticals. His online advertising career began with Microsoft, working with a wide variety of clients and agencies in both pre and post sale roles.
Nick enjoys spending his free time with his wife and 3 children. As a University of Washington graduate and football fan, Nick enjoys cheering on the Huskies and Seahawks with his family.Close
Leslie Van Buren
Leslie comes to Placed from the world of performance marketing. After developing an interest in statistical analysis via research assistantships in college, she worked in paid search, affiliate, and most recently spent four years in account management for programmatic display companies specializing in retargeting. She was the first account manager brought on to Criteo’s US headquarters in New York, where she built multi-year relationships with the company’s most complex and technically demanding clients. She also redesigned and grew the account team training program and was responsible for onboarding and mentoring new hires while helping to take the company public.
Leslie loves facilitating collaborative client relationships centered around analyzing data and solving problems together. She is most likely not related to the eighth president of the United States. In her personal time she likes to teach herself home repair techniques and is an active TNR volunteer.Close
Catarina has a background in administrative support and customer service. Prior to joining Placed, she spent 7 years at Regus providing support to sales and operational management of executive office space.
In her spare time she enjoys reading, crafting, cooking, scenic hikes, and karaoke.Close
Senior Software Engineer
Rob graduated from Carnegie Mellon University with degrees in Computer Engineering and Computational Physics. He spent 7 years as an engineer at Microsoft working on low level OS components and developer tools before branching out into the startup world. He joined Placed after a stint building financial web services and apps for local businesses.
Outside of work, Rob enjoys reading, running, and spending time with his wife and two young children.Close
Senior Software Engineer
Daniel is passionate about building powerful software. Prior to joining Placed, he worked for several years at Microsoft developing Wi-Fi device drivers and various other parts of the networking stack. He also co-founded an early-stage startup building financial web services for local businesses.
Daniel grew up in New Hampshire and holds both a BS and Masters in Electrical and Computer Engineering from Carnegie Mellon University.
Outside of work, Daniel enjoys playing soccer, hiking, and traveling to distant places.Close
App Marketing Specialist
Sherwin graduated from the University of Washington with a BA in Marketing and Information Systems. He has taken part in several internships where he assisted in creating social media campaigns, multicultural event planning, and building consumer engagement initiatives.
In his free time, he likes to try cooking new recipes, learn languages, and stay healthyClose
Keshav is an applied statistician interested in finding and using patterns while exploring varied topics. Prior to joining Placed, he worked in the actuarial department of AIG. He recently obtained his Masters in Statistical Practice from Carnegie Mellon University, where he previously earned his BS in Mathematics as well as minors in Biology, Physics, and Computational Finance.
Outside of work, Keshav likes to play strategy games, travel, and eat good food.Close
Carly was born and raised in New Jersey, earning her degree in Marketing at the Rutgers University Business School. Prior to joining Placed, she worked in Sales and Account Management at News America Marketing, focusing on consumer promotions for CPG manufacturers, Quick Service Restaurants and an assortment of retailers. She is passionate about data and is excited to dive into the world of digital advertising!
Outside of work, Carly enjoys working out, exploring new restaurants, and being outdoorsy.Close
Senior Software Engineer
After starting his career at Microsoft, Brenden worked at several startups before joining Placed, most recently RichRelevance, where he worked on an A/B test framework. A Seattle native, Brenden enjoys cooking, hiking, and board games. He has a B.S. in physics from Worcester Polytechnic Institute.Close
Andrew leverages spatial data and techniques to explore the world. His passion was born at Middlebury College, where he earned a B.A. in Geography and a deep respect for Vermont winters. Before joining Placed, Andrew spent three years solving problems related in-store mobile retail at Point Inside.
Andrew co-organizes several open source geospatial groups, including Maptime Seattle and Cascadia Users of Geospatial Open Source. When not behind a computer, you can find him wandering in the mountains.Close
Cary graduated from the University of Washington with degrees in both Computer Science and Mathematics. He has worked at Google as a software engineer, where he also interned as an undergraduate. During his time at Google, Cary was on the content ads team and focused on ad relevancy and a project to predict contextual relevancy of publisher pages.
Cary is a native of Redmond, where he currently resides. He enjoys running, tennis, chess, and video games.Close
Angel graduated from University of Washington with a major in Computer Science. Studying programming for 4 years, she developed an interest on machine learning, database and parallel programming. To get a hands-on experience, she helped a research funded by Boeing by shortening the running time of the program from hours to a matter of minutes. Meanwhile, she has also interned at a New York company called Caktus Inc. as an iOS Software Enginner. In between her class schedules, she also worked as a web freelancer for 3.5 years.
Angel was born and raised in Indonesia. She loves to explore the nature, read books, try new foods, listen to music, sing and finally stay at home watching Netflix.Close
After graduating from University of Washington Bothell with a BS in Computing and Software Systems, Jason worked at a Seattle startup which focused on Cloud based Proactive Care Management where he worked on the integration of 3rd party devices while simultaneously assisting with the development of a customer care team. Jason is a strong customer advocate who is passionate about solving complex technical problems.
In his off time he can be found hiking, camping or seated around a gaming table.Close
Kyle graduated from the University of Washington in 2015 with a degree in Informatics. Last year Kyle interned at Redfin where he worked on their data team, helping to find interesting and effective ways to utilize real estate data. Kyle was also a teacher's assistant for eleven quarters in the Computer Science department while at UW.
Kyle is a life-long Seattle resident and a huge fan of the Seahawks and the Mariners. He also plays bass guitar and loves going to concerts in the area.Close
After graduating from Texas A&M, Jeremy embarked on his Software Engineering career. Along the way, he completed his masters at the University of Chicago and has worked for number of companies, most recently Amazon Web Services, Trend Micro and Stanford University.
Outside of the office, Jeremy enjoys bicycling, reading and spending time with his wife and children.Close
Liz has a background focused in the advertising agency space. Prior to joining Placed, Liz was Director of Data Integration for AT&T at MEC Global (a WPP Company). It was at MEC that Liz rapidly became a leader for teams in Competitive Analytics and Market Mixed Modeling across online and offline media. Before MEC, Liz was a lead buyer in the out-of-home space, focusing her time on Walmart and Capital One Bank. Liz holds degrees in Marketing, International Business, and Spanish from Northeastern University and led the dual-degree program for International Business with Universidad de las Americas in Mexico.
Liz enjoys cooking, taking in the beach, and gardening, along with roads trips to her childhood home in New Hampshire.Close
Farah's background is in digital advertising. Prior to joining Placed, Farah was the Director of Global Managed Services at Operative. She was a key player in helping to build and grow their services team with a focus on creating process, building efficiency, and developing long-term and strategic client relationships. Farah graduated from New York University with a degree in Economics and Psychology.Close