The Placed Team
Our growing team comes from diverse backgrounds with a set of core characteristics that define our culture: (i) build to great, not good, (ii) embrace the opportunity to tackle problems others haven’t, (iii) defining a new sector is exciting, and (iv) be bold.
If you are interested in setting a new standard in mobile, location, and analytics come join us at Placed: Careers
David is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes the primary revenue generating product for the company.
Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008). Two out of the last 4 companies David has worked at have either had "cast" in the name, or were acquired by Microsoft. David ranks #1 on Google for "Third Party Ad Serving".
Nick is an engineer interested in big data. He's worked at Cornell University, Microsoft, SEOMoz, Kiha, and now Placed. At SEOMoz Nick engineered the API that now services millions of requests to in-house and partner applications across the SEO industry every day. At Kiha Software Nick was Director of Data Services, running a team of engineers tasked with gathering and managing email and social media communications.
Nick got his master's degree from Cornell University. Outside Placed, Nick works on several other projects including contributing patches for the open source Dynamic Window Manager for X, and Four Thirty-Six, an online Seattle event aggregator, among other projects in his Github profile.
Andrea's background is in digital advertising and analytics. Prior to joining Placed, she was Director of Client Services at Quantcast. As the second hire on the Operations team, she was responsible for building out and scaling the Client Services organization as the company's revenue and client base grew exponentially. While at Quantcast, she was a key contributor to the launch of several products, including Marketer, and Lookalikes, as well as the company's expansion into the UK market.
Before Quantcast, Andrea worked at WebTrends. She holds a degree in marketing and psychology from Tulane University.
Weilie is a researcher and engineer who enjoys applying data mining and machine learning techniques to solving complex real world problems. He joined Placed from Kiha Software where he worked on semantic search and location modeling. Before that Weilie was on Microsoft Bing's core relevance team, focusing on user intent understanding and search result optimization. He also contributed to Windows' Natural User Interface concepts and Office's digital ink technologies.
Weilie received his PhD in Computer Science from University of Rochester.
Over the past twelve years, Elliott Waldron has practiced the application of quantitative analysis to solving a number of real-world business problems from airfare prediction to financial prediction. Prior to joining Placed, Elliott was Managing Partner and Cofounder at L1 Partners, a Seattle-based hedge fund that used machine learning to trade financial futures. Prior to L1, he played a key role in developing the world's first airfare prediction service at Farecast.
Elliott Waldron earned a PhD in Cognitive Psychology from the University of California at Santa Barbara and a BA in Psychology from the University of Puget Sound.
Tim has a passion for applying technology to marketing as evident by his 17 years in the industry. Prior to joining Placed, Tim founded Fabric Worldwide, a leading data management platform acquired by WPP, where he served as head of products and President, North America. Tim has also held senior product roles with Vivaki, Razorfish, Wide Mile, and Exchange Applications.
Tim is a proud University of Washington Husky and loves spending time with his wife and two daughters. He enjoys skiing, travel, and the futile attempt to gain respectability on the golf course.
Brad recently graduated from the University of Washington with a degree in Computer Science. Although fresh out of college, Brad comes to Placed with two years of industry experience. While attending classes at the UW Brad worked at Promantek Inc, a local tech start-up, where he built business web applications. At the UW, Brad also balanced his time between a mobile research project and volunteer programming work.
George has a passion for artificial intelligence and data analytics, and has pioneered innovations like 'Open View', a review summarization engine at Marchex, and a Data Recommendation Engine for Microsoft's SQL Azure Cloud Services.
He has his Masters in Computer Science from the University of Southern California and has made strong contributions to many leading companies over the past 12 years including TATA InfoTech, Sallie Mae, Marchex and Microsoft. Outside of the office George is also an ardent musician who records music in his home studio and plays the lead guitar for a Seattle based Classic Rock Band.
Will enjoys the challenge of balancing beauty and function on the web. He joins Placed from the University of Washington where he earned a degree in Informatics. His studies focused on Human-Computer-Interaction, as well as Computer Engineering TA.
Outside of work, Will likes to run, race sailboats, and spend as much time in the Seattle sun as possible.
After graduating from Purdue University, Jeremy joined Agilent Technologies where he led a team implementing next generation distributed measurement standards. Next, he moved to Shanghai, China where he taught middle school children, studied Mandarin, and traveled the countryside. After landing in Seattle, he joined Evri, a startup in the news aggregation industry. There, he was the Engineering Manager for the company's backend infrastructure.
Outside of the office, Jeremy spends time biking, camping, and brewing beer.
Mike is deeply interested in how people interact with software and data. After graduating from the University of Pennsylvania with a degree in Computer Science and Engineering he moved across the country to join Microsoft's Expression team working on HTML design tools for the web and Windows 8. After 3 years he left Microsoft to join Placed. Outside of work he enjoys playing music, snowboarding, cycling, and watching football.
Michael Grebeck is a Scientist with a strong background in statistics, stochastic optimization, and machine learning. Prior to joining Placed, he was an Applied Researcher in online search and display advertising at Advertising.com and Microsoft. He worked on many topics including marketplace architecture, auction bidding strategies, and exploration versus exploitation problems.
Grebeck holds a Ph.D. in Statistics and Probability from UCSB. He also studied Control and Dynamical Systems at Caltech and as a Fulbright Fellow at Lund University.
Eric Warddrip is the Director of Sales at Placed. Previously Eric held the role of Vice President, West Coast Sales for Sporting News Digital, where he was responsible for digital media revenue across their web, mobile, and tablet platforms. Eric has over 13 years of digital sales and management experience, opening sales offices for SportsIllustrated.com and FOXSports.com, and leading the west coast sales team for FOX Sports Digital. Additionally, Eric held the position of Senior Director of Sales for sports blog start up Yardbarker, where he grew and managed all national ad revenue through their acquisition by FOX Sports Digital in 2010.
As a Senior at the University of Washington studying Electrical Engineering, Dillon is very interested in the tremendous growth and increasing number of opportunities within the mobile industry. Dillon's interest in mobile is what led him to pursue an internship at Placed. Since beginning his internship, Dillon has become amazed at the power of location analytics and how well human interaction with the physical world can be derived from it.
Outside of work, Dillon enjoys playing rugby, watching football, and boating out on the Hood Canal.
Charlie recently graduated from Washington State University with a degree in marketing. Prior to joining Placed he worked at ROOT SPORTS, the broadcast company that televises his favorite baseball team, the Seattle Mariners. He is very interested in the developing relationship between marketing and technology which is what drew him to Placed to begin with.
Outside of work, Charlie spends his time hiking, watching baseball and football, and cooking.
David’s background is in digital marketing. Prior to joining Placed, he was the Senior Account Manager at the digital advertising agency Razorfish, overseeing media campaign execution for clients such as Best Buy, Weight Watchers, Disney, Holland America Line, and AAA. Before that, David spent a nearly two years working in search advertising executing campaigns leveraging attribution modeling for various clients and sees it as the future of marketing.
David holds a degree from the Western Washington University. Outside of the office, he enjoys the outdoors, video editing, and playing with his dog!
Sid Rajaram is a Data Scientist with a background in in statistical modeling, machine learning and optimization algorithms and is interested in applying these tools to solve real-world business problems. He obtained his PhD in Computational Neuroscience from Boston University in 2014, doing time-series analysis and solving inverse problems in brain imaging data. Prior to that worked on Combinatorial Optimization problems arising in network routing auctions during his Master's at the University of Waterloo.
When not at work, Sid likes to hike, ride bikes, and rock climb in the mountains.
Marcus Collins comes from a background bringing quantitative and machine learning approaches to problems in biophysics. He earned his Ph.D. in Physics from Cornell University in 2006, where he applied clustering approaches to understanding how proteins deform under high pressures. In the years since then, he has applied machine learning and statistical approaches to design and analysis of experiments in ion channel and pain signaling research.
Marcus is a Northwest native, and enjoys the special environment here, having climbed and skied many of the major peaks in Washington.
Carrie has a strong interest in data aggregation and algorithms. Prior to joining Placed, she worked as a Data Model Designer at Entity Framework. In the past she’s worked on the XML Editor in Visual Studio at Microsoft, and at IBM on the DB2 runtime team focusing on dispatching and executing SQL query execution plan over cluster nodes.
Graduating from University of Toronto, Carrie holds a degree in Computer Engineering. Outside of the office, she enjoys swimming, trekking and playing real-time strategy games.
Sarah has a background in digital advertising and public relations. Prior to joining Placed, she spent the last three years on the Xbox Advertising team at Microsoft, managing campaign development and execution for clients such as Honda, McDonald’s, Activision, Pepsi, and Geico to name a few. Prior to working on the Xbox team, Sarah spent just over two years working at a boutique public relations firm in Seattle, handling a variety of lifestyle and hospitality clients with a focus on their social media efforts.
Sarah graduated from the University of Washington and still cheers on the Huskies whenever she can. In her free time she also enjoys running, playing soccer, and spending time with friends and family.
Jeff’s background is in digital marketing, most recently in the mobile casual games space. Prior to joining Placed, he was a Marketing Manager at Big Fish Games, overseeing mobile user acquisition campaigns for the top grossing app, Big Fish Casino. Prior to mobile, Jeff helped market the growing catalog of 3,000+ desktop games on the customer acquisition team assisting in the distribution of over 2 billion games.
Jeff holds a degree from the University of Minnesota. Outside the office, he enjoys cooking, skiing/snowboarding, camping, woodworking and spending time with family.
Born and raised here in Seattle, Samantha worked in accounting for five years before switching over to the spa industry. There she worked as a therapist and then moved into spa management and was there for eight years. At Placed Samantha is in charge of company outings from sailing to bowling and everywhere in between.
John comes with experience from a diverse set of advertising practices. Earlier in his career he worked at UM on Verizon’s national media strategy with a focus on traditional mediums, later moving to Zenith to work on Verizon’s local media strategy. Since then he has moved into the advertising technology space where he has worked at two innovative Seattle startups; Mixpo and PrecisionDemand.
At PrecisionDemand he was an Account Director on the client services team, pioneering the way to attributing linear TV advertising to retail and online sales. PrecisionDemand has since been acquired by AOL/adap.tv. At Mixpo, John was team lead of the new agency business channel. While there he defined and deployed a scalable business process to service the high volume of inbound agency campaign requests.
Suma enjoys the challenges of scale in the context of building systems for big data. Prior to joining Placed, she worked at Microsoft where she was on teams that built distributed BI systems, and web services for securing and searching structured data in the cloud. Prior to that, she built grid systems at the University of Florida.
Suma has a Ph.D. in Electrical and Computer Engineering from Purdue University. Outside of work she enjoys reading and hiking.